Specialty cured meats continue to be on trend, as more consumers look to creating their own charcuterie boards. In order to bring itself even more buy-side value, Volpi Foods has announced new sustainable packaging for all of its retail, pre-sliced specialty meats.
“At Volpi Foods, we’re committed to providing high quality products for our consumers, and this starts at the source. We’re dedicated to creating partnerships with the best local farmers who raise their hogs responsibly. This means no steroids, no gestation crates, fed a primarily vegetarian diet, and freedom to roam and socialize naturally. It only makes sense for our packaging to reflect the same dedication and care,” said Deanna Depke, Marketing Manager. “We know that 88 percent of consumers look for brands to help them be more environmentally friendly in their daily lives and found it imperative to do our part in cutting packaging waste. We are proud to lead the industry to a more sustainable future.”
According to a press release, this new waste-reducing packaging is a first for the pre-sliced meat industry and showcases Volpi’s commitment to responsible practices. Using 70 percent less plastic than standard deli packs, the paper-based packaging is certified by the Forest Stewardship Council. The company noted that the new packaging also has no effect on the product’s current shelf life.
Volpi’s Eco-Pack™ has begun to roll-out at all retail and grocery locations across the nation as well as Volpi’s product portfolio, which includes its award-winning Heritage Prosciutto, Traditional Prosciutto, Bresaola, Coppa, Capocolla, Sopressa, Mortadella, Italian Style Pancetta, and Gourmet Pepperoni, will all be packaged within the new EcoPack. Its collection of pre-sliced salami, which includes Genoa Salame, Chorizo Salame, Milano Salame, and Romano Salame, will also be packaged in this manner.
For retailers looking to stock up on variety packs, Volpi also offers the Sandwich Trio: Genoa Salame, Mortadella, and Coppa. The Mild Trio includes thinly sliced Coppa, Genoa Salame, and Sorpressa and the Spicy Trio includes Hot Coppa, Hot Sopressa, and Peppered Salame.
A wild amount of variety, as well as sustainable initiatives that consumers are chasing after, makes Volpi a must-have partner at retail.