Walmart Canada, in an effort to grow its grocery delivery presence, and Instacart have recently announced the expansion of their relationship and distribution footprint in Canada. The expansion will offer consumers the opportunity to have their groceries delivered from nearly 200 Walmart stores across Canada in as fast as an hour.
"Canadian families are busy. By introducing more online shopping options at Walmart, we're helping make life easier and more convenient for them," said Lee Tappenden, President and CEO of Walmart Canada, in a press release. "Expanding our relationship with Instacart provides our customers with even more time-saving ways to shop at Walmart in their community."
The expansion plan follows a 17-store pilot in Winnipeg and the Greater Toronto Area, which received an overwhelmingly positive response from consumers. Instacart’s delivery capabilities can provide millions of Canadian customers with a wide variety of Walmart products, including fresh fruits and vegetables, meat, seafood, and other various grocery and household items.
"Instacart is proud to have grown its partnership with Walmart Canada to help make it even easier for valued customers to get the groceries and household essentials they need quickly and easily," said Nilam Ganenthiran, Chief Business Officer for Instacart. "Our expanded collaboration shows that demand for online grocery delivery continues to grow in Canada, and we're proud to work with Walmart Canada to extend their delivery reach into new regions and give customers more ways to access Walmart Canada's everyday low prices."
According to the press release, Instacart’s on-demand delivery option is one of a range of services offered by Walmart Canada and third-party partners, allowing Walmart Canada customers to shop in the way that works best for them.
The suite of services offered includes:
The service is now available to customers in communities throughout British Columbia, Alberta, Manitoba, Saskatchewan, Newfoundland and Labrador, Ontario, New Brunswick, Nova Scotia, and Prince Edward Island. Customers can shop through the retailer’s website or through the Instacart app, select their city and store, and begin adding groceries and household items to their Instacart grocery cart. Customers can then choose a delivery window spanning from one hour to up to five days. After the order is placed, an Instacart personal shopper will pick, pack, and deliver the order within the designated time frame.
How will Walmart’s latest expansion impact Canada’s grocery delivery scene? Will competitors be forced to rethink their strategy and presence in the market? Deli Market News will report.