Consumer demands have been evolving at a rapid pace—which has perhaps been amplified over the past year and a half. As retailers enact their own unique blueprints to keep up with these developing trends, Walmart has unveiled a strategy to offer a helping hand. The retailer announced it will be partnering with Adobe Commerce, a commerce solution for merchants and brands, to offer several of its own technologies and capabilities to brands looking to increase their presence in the digital market.
“We’ve built new capabilities to serve the evolving needs of our own customers, and we have a unique opportunity to use our experience to help other businesses do the same,” said Chief Executive Officer John Furner. “Commercializing our technologies and capabilities helps us sustainably reinvest back into our customer value proposition.”
Walmart has transformed its organization over the past several years by developing its own innovative technologies and services to meet the needs of its shoppers on a large scale. With these unique capabilities, the grocer continues to maximize its digital shopping experience while better serving consumers, as noted in a press release.
“The core mission of helping people save money and live better is at the heart of every idea including Scan & Go and checkout technologies, AI-powered smart substitutions, and pickup and delivery,” said Chief Technology Officer and Chief Development Officer Suresh Kumar. “Combining Adobe’s strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies’ digital transformations.”
By optimizing the Adobe Commerce platform, the companies will be able to help retail businesses use Walmart’s cloud-based services to offer pickup and delivery to their shoppers.
Through this technology, companies will be able to reach new consumers on Walmart’s Marketplace, where they can also leverage the retailer’s Fulfillment Services to offer 2-day shipping nationwide. The new partnership with Adobe will help businesses of all sizes operate more efficiently and improve the consumer shopping experience.
“We’re excited to collaborate with Walmart to help Adobe merchants expand their businesses to new channels and offer shopping experiences that increase their competitiveness and fit well with shifting consumer behaviors in an increasingly digital economy,” said Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business and Worldwide Field Operations at Adobe.
In its pursuit of online growth, Walmart has leveraged technology such as machine learning, cloud powered checkout, and pickup capabilities to enhance convenience for shoppers.
As the retailer keeps its foot on the gas for this ambitious strategy, stay tuned to find out what growth we’ll soon witness in the retail sector.