Sing with me now: Sweet dreams are made of Whisps, who am I to disagree? The cheese crisps snacking company is certainly what dreams are made of, especially now that it plans to accelerate its expansion into new markets with a new campaign. The hunt for the “Big Cheese” began yesterday, as Whisps took to the web to find one lucky winner to join its Whisps Cheese Board.
"As Whisps' original cheese fanatic, I was able to make my cheese dream a reality: making—and eating—delicious, quality cheese snacks," said Ilana Fischer, CEO. "I'm excited to find someone who loves cheese as much as me and my team to help us evaluate different cheeses to explore for innovation in the future. Plus, I'm excited to make someone else's dream a reality!"
This Big Cheese will join the tasting group, the Whisps Cheese Board, and be paid upwards of $5,000—all while eating cheese for a year! (I know that I’m probably disqualified, but wow, can I win?) The winner will be selected July 25 of this year, after which they will join the Board in monthly product quality tests, flavor evaluations, and brainstorming new product ideas, a press release explained.
View this post on Instagram
Perks for the Big Cheese include—and I’ll try not to get too jealous here—the following:
This sounds like the perfect gig. The campaign’s uniqueness also positions Whisps as an exciting and approachable partner for consumers—a continuing trend in both specialty food and elsewhere.
Keep reading Deli Market News as we uncover what’s next in snacking innovation.