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Whole Foods Market Celebrates Valentine’s Day Weekend With ‘Gourmet Date for Good’ Live Virtual Cooking Experiences

Whole Foods Market Celebrates Valentine’s Day Weekend With ‘Gourmet Date for Good’ Live Virtual Cooking Experiences

Tuesday, February 9th, 2021

Despite Valentine’s Day coming around each and every year, I always end up scrambling for ideas on how to spend the holiday. Whole Foods Market is giving its shoppers plenty to choose from this year, though, launching its exclusive “Gourmet Date for Good” series. The launch includes three virtual live cook-along events, hosted by comedian Heather McMahan, actress Tabitha Brown, and comedian Matt Bellassai, to celebrate Valentine’s Day weekend at home. Each event is designed for a different occasion, including Galentine’s Day on February 13, Valentine’s Day on February 14, and Singles Awareness Day on February 15.

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Tickets can be purchased for the virtual experiences by making a donation through Eventbrite to the Independent Restaurant Coalition, a grassroots organization which advocates for the nation’s 500,000 local restaurants and bars affected by COVID-19. Recognizing the incredible challenges faced by the restaurant industry, Whole Foods Market will be making an additional contribution to the cause, matching all ticket donations up to $50,000, according to a press release.

Erika Polmar, Chief Operating Officer, Independent Restaurant Coalition“America’s 500,000 independent restaurants and bars are grateful to Whole Foods Market for their support this holiday,” says Erika Polmar, Chief Operating Officer at the Independent Restaurant Coalition. “Valentine’s Day weekend—typically one of the busiest weekends of the year for restaurants—will be yet another massive revenue loss facing our industry. The donations from ‘Gourmet Date for Good’ will provide significant assistance to help ensure they can fully reopen when it is safe to do so.”

Each experience will last 30–45 minutes and will offer the opportunity for real-time Q&A with the hosts. The collection of Valentine’s Day-inspired experiences includes:

  • Saturday, February 13 at 8 p.m. ET/5 p.m. PT: Galentine’s DayComedian, actress, and regular TODAY with Hoda & Jenna co-host Heather McMahan (@heatherkmcmahan) will join her mom, Robin, and her sister, Ashley, in the kitchen while showing how to make their steak crostini with basil vinaigrette sauce
  • Sunday, February 14 at 8 p.m. ET/5 p.m. PT: Valentine’s DayActress and vegan lifestyle personality Tabitha Brown (@iamtabithabrown) and her husband, Chance, will make vallops—yes, vegan scallops—combined with her herbaceous vegan butter and Whole Foods Market Hearts of Palm pasta
  • Monday, February 15 at 8 p.m. ET/5 p.m. PT: Singles Awareness DayAuthor, podcast host, unprofessional baker extraordinaire, and comedian Matt Bellassai (@mattbellassai) will be making a chocolate lava cake

Donations made through Eventbrite unlock access to a list of ingredients to purchase prior to the live event.

What a fun and unique way to celebrate the holiday by giving back to the foodservice industry! Keep an eye out for more reports from Deli Market News as we continue to bring you the latest.

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