Madison, WI Welcome to Shop Talk! On this episode Stan Woodworth, Wisconsin Milk Marketing Board and Senior VP of Channel Management, joins DeliMarketTV, to share the story behind the Wisconsin Milk Marketing Board. The Wisconsin Milk Marketing Board represents a number of dairy farmers in Wisconsin. The board is funded by Farmer Checkoff Dollars and what they do with those dollars is to help promote the sale of Wisconsin milk through cheese since that is about 90% of where that milk goes. The dairy industry is very big for the state of Wisconsin, especially the cheese side, Mr. Woodworth notes. It adds about $26.5 billion of economic impact to state of Wisconsin. The board also helps producers who otherwise may not have the same opportunities to promote their products and in assisting the producers, more Wisconsin milk is sold.