Looking to expand its category offerings, FOODMatch has announced a new partnership with Wella Bar.
“Wella Bars are the epitome of healthy, delicious and functional snacking that is changing the face of the refrigerated grab-and- go snacking category” said Phil Meldrum, President of FOODMatch, in a press release.
Wella Bars are an innovative line of organic fresh-chilled protein bars, and while perhaps not an intuitive extension of FOODMatch’s Mediterranean brand, Meldum sees parallels in the two companies’ similar commitment to simple, delicious, quality products.
“Like olives, nuts are an essential and iconic ingredient in the Mediterranean Diet,” Meldrum notes, “and as the Mediterranean category continues to emerge into new channels, FOODMatch is committed to answering the call of those who seek simple and delicious solutions to on-the- go snacking.”
Wella Bar’s founders echoed Meldrum’s sentiment. “Creating a line of organic products with wholesome ingredients is a vital part of our food philosophy,” said Deborah Nease, Co-Founder of Wella Bar. “We donate a portion of sales from our honey infused Wella Bars to fund research to enhance the health and vitality of honey bees.”
In addition to the company’s commitment to the environment, Wella Bars are likewise committed to helping promote the wellness of its customers. Wella Bars are gluten-free, non-GMO, and USDA certified organic. Every bar is filled with pure and simple organic ingredients like peanuts, almonds, cashews, sesame seeds, wildflower honey, milk protein, and egg whites. Because the bars are made with only organic whole foods, they must be refrigerated to preserve freshness and quality—setting them apart from the glut of dry bars available on the market.
“We believe the richest flavor, texture and quality are preserved by our small batch ethos and minimal processing.” said George Ghilarducci, Co-Founder of Wella Bar. “We work hard to maintain the quality of our nut roasting, grinding and mixing in-house to create our delicious hand-crafted flavors”
Wella Bars are currently available in four flavors and in whole or 100 calorie bars. The flavors include:
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