Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!
IDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019
General Mills Invests $3 Million in Rhythm Superfoods

General Mills Invests $3 Million in Rhythm Superfoods


AUSTIN, TX
Tuesday, January 19th, 2016

Rhythm® Superfoods has received $3 million in Series C funding from mega food manufacturer General Mills to further strengthen the brand.

Now available in more than 5,000 stores nationwide, including Whole Foods, Sprouts, Kroger, and more, Rhythm® Superfoods offers plant-based nutrient-dense snacks such as Rhythm® Kale Chips, Broccoli Bites™, and Roasted Kale.

Rhythm® Superfoods

Additional investors during this round of funding included the CircleUp Growth Fund.

John Haugen, Vice President and General Manager, 301 INC.“Rhythm® Superfoods is a remarkable, breakthrough brand with a truly differentiated product offering in the snack category,” said John Haugen, Vice President and General Manager of General Mills’ business development and venturing unit, 301 INC. “We’re thrilled to help them scale their vision and amplify their existing efforts with an investment of not only capital, but the tremendous resources that General Mills can offer.”

Scott Jensen, CEO, Rhythm® Superfoods

Rhythm® Superfoods CEO Scott Jensen said he was thrilled with this new investment, saying that he looks forward to what this strategic partnership will bring in the near future.

“With the support and resources of General Mills behind us we have confidence that we will continue to be the leader in developing innovative plant-based superfood snacks for our growing consumer base,” he said.

As more consumers seek nutritious snacks, Rhythm® Superfoods hopes that this investment will bring them one step further in the healthy food movement. 

Rhythm SuperfoodsGeneral Mills


Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!IDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019

Have a new product, press release or story idea?

Let us know

In This Story


General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

We create delicious, nutritionally dense products to encourage people to find their Rhythm and never miss a beat. The foods we are creating are NON GMO, GLUTEN-FREE, NUTRIENT-RICH, and DELICIOUS.

WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release

Marley Spoon’s Customer-Centric Approach to Grow Market Share in the U.S.

The Martha Stewart-backed company is set to offer customers far MORE choice.
View Press Release

Michel et Augustin Launches New Cookie and Packaging Redesign at Expo West

The Troublemakers of Taste is excited to unveil an exclusive U.S. packaging re-design and a new flavor at this year’s expo.
View Press Release

WCMA Applauds Governor Evers’ Support of Dairy Processing Industry in State Budget Proposal

The association's Executive Director John Umhoefer comments on the state's support and outlines what he hopes will be included in the 2019-21 budget.
View Press Release

Kauai Coffee® Selected as Best Hawaii Grown Coffee Brand

The company is chosen by HAWAIʻI Magazine as its Readers’ Choice Awards pick for “Best of All Islands: Coffee.”
View Press Release