Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Slingshot Shakes. A complete breakfast.
Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right
General Mills Invests $3 Million in Rhythm Superfoods

General Mills Invests $3 Million in Rhythm Superfoods


AUSTIN, TX
Tuesday, January 19th, 2016

Rhythm® Superfoods has received $3 million in Series C funding from mega food manufacturer General Mills to further strengthen the brand.

Now available in more than 5,000 stores nationwide, including Whole Foods, Sprouts, Kroger, and more, Rhythm® Superfoods offers plant-based nutrient-dense snacks such as Rhythm® Kale Chips, Broccoli Bites™, and Roasted Kale.

Rhythm® Superfoods

Additional investors during this round of funding included the CircleUp Growth Fund.

John Haugen, Vice President and General Manager, 301 INC.“Rhythm® Superfoods is a remarkable, breakthrough brand with a truly differentiated product offering in the snack category,” said John Haugen, Vice President and General Manager of General Mills’ business development and venturing unit, 301 INC. “We’re thrilled to help them scale their vision and amplify their existing efforts with an investment of not only capital, but the tremendous resources that General Mills can offer.”

Scott Jensen, CEO, Rhythm® Superfoods

Rhythm® Superfoods CEO Scott Jensen said he was thrilled with this new investment, saying that he looks forward to what this strategic partnership will bring in the near future.

“With the support and resources of General Mills behind us we have confidence that we will continue to be the leader in developing innovative plant-based superfood snacks for our growing consumer base,” he said.

As more consumers seek nutritious snacks, Rhythm® Superfoods hopes that this investment will bring them one step further in the healthy food movement. 

Rhythm SuperfoodsGeneral Mills


Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueSlingshot Shakes. A complete breakfast.Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right

Have a new product, press release or story idea?

Let us know

In This Story


General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

We create delicious, nutritionally dense products to encourage people to find their Rhythm and never miss a beat. The foods we are creating are NON GMO, GLUTEN-FREE, NUTRIENT-RICH, and DELICIOUS.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release