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General Mills Invests $3 Million in Rhythm Superfoods

General Mills Invests $3 Million in Rhythm Superfoods


AUSTIN, TX
Tuesday, January 19th, 2016

Rhythm® Superfoods has received $3 million in Series C funding from mega food manufacturer General Mills to further strengthen the brand.

Now available in more than 5,000 stores nationwide, including Whole Foods, Sprouts, Kroger, and more, Rhythm® Superfoods offers plant-based nutrient-dense snacks such as Rhythm® Kale Chips, Broccoli Bites™, and Roasted Kale.

Rhythm® Superfoods

Additional investors during this round of funding included the CircleUp Growth Fund.

John Haugen, Vice President and General Manager, 301 INC.“Rhythm® Superfoods is a remarkable, breakthrough brand with a truly differentiated product offering in the snack category,” said John Haugen, Vice President and General Manager of General Mills’ business development and venturing unit, 301 INC. “We’re thrilled to help them scale their vision and amplify their existing efforts with an investment of not only capital, but the tremendous resources that General Mills can offer.”

Scott Jensen, CEO, Rhythm® Superfoods

Rhythm® Superfoods CEO Scott Jensen said he was thrilled with this new investment, saying that he looks forward to what this strategic partnership will bring in the near future.

“With the support and resources of General Mills behind us we have confidence that we will continue to be the leader in developing innovative plant-based superfood snacks for our growing consumer base,” he said.

As more consumers seek nutritious snacks, Rhythm® Superfoods hopes that this investment will bring them one step further in the healthy food movement. 

Rhythm SuperfoodsGeneral Mills


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General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

We create delicious, nutritionally dense products to encourage people to find their Rhythm and never miss a beat. The foods we are creating are NON GMO, GLUTEN-FREE, NUTRIENT-RICH, and DELICIOUS.