Today, Jack Link's Protein Snacks announced the hire of Tom “TD” Dixon as the company’s first CMO. As the Chief Marketing Officer for global operations, the company said that Dixon will oversee strategic planning for all marketing and innovation functions across the Jack Link's family of brands.
"Joining Jack Link's is both a professional and personal milestone for me," Dixon said in a press release. "As a family-run business, Jack Link's has a commitment to fostering strong communities that speaks to my values. The focus on growth and a great community presence is very exciting for my family and me, and an opportunity to return to our beloved Midwest roots."
Bringing more than 19 years of global marketing experience, TD served most recently as Welch’s Chief Marketing Officer.
"TD has the right type of experience, leadership and attitude to help us fuel our legacy of innovation and global mission to offer high-quality protein snacks for every kind of consumer," said Troy Link, President and CEO of Jack Link's.
The Chief Marketing Officer position is a new addition to Jack Link's and an indicator of the company's continued growth and dedication to expand the protein snacks category, the company commented.
Dixon added that he is thrilled to join such an innovative, passionate company as the Jack Link's family.