February is arguably my favorite month—winter is in full-swing, with the promise of warm breezes right around the bend. This month, in particular, lends itself to soup cravings, and nothing goes better with soup than a cracker that offers both delicious taste and textured variety.
Taking a moment to chat with me at Winter Fancy Food Show was Jim Anderko, Vice President of Sales at Venus Wafers, who filled me in on all the new happenings at Venus Wafers, including its Mariner Organic Saltines and Mariner Rosemary and Olive Oil Water Crackers.
“The Mariner Organic Saltines and the Mariner Rosemary and Olive Oil Water Crackers are certified organic, non-GMO project certified, vegan verified, and kosher approved,” Jim tells me, before explaining the packaging’s signature look. “Our Mariner packages have a ribbon on the top like the sail on a ship.”
While consumers can look for the familiar flag in the store, Jim expands upon the cross-merchandising opportunities that the Mariner crackers offer. Soups, salads, and more—these crackers jump in on most dishes with seamless effort, with flavors that pair with any palate.
See what Jim has to say on the new releases in the video above, and to stay in-the-know on industry trends, keep checking back with us at Deli Market News!