Fratelli Beretta - Over 200 Years of Bringing Families Together - For Passion - For Quality
Rougette Bonfire Feta-Style Traybake
Nestlé Looks to Further Cut Sugar, Salt, and Saturated Fats

Nestlé Looks to Further Cut Sugar, Salt, and Saturated Fats

Friday, May 18th, 2018

You might not automatically associate a company largely synonymous with chocolate with health, but Nestlé is taking steps to change consumers’ perceptions. Implementing moves to revitalize its selections, the company announced it is going to further cut down the amount of sugar, salt, and saturated fats in its products, as well as make more items with fruit, vegetables, fiber-rich grains, and micronutrients. This move toward healthier products is part of Nestlé’s push to keep its products attractive to consumers.

Mark Schneider, CEO, Nestlé

"Combining the convenience of packaged foods with healthy good nutrition, that is where our sweet spot is," Chief Executive Mark Schneider told journalists at a briefing in Vevey on Lake Geneva, where the company has its headquarters. Schneider took the top job at Nestle last year with the express goal of reigniting sales growth.

Reuters reported that Nestlé and its rivals are looking to shift toward healthier products as consumer preferences call for more health-conscious offerings. As the company looks toward higher growth categories such as coffee (think of its deal with Starbucks, announced last week) and infant nutrition, it also wants to revamp its current products. In addition to previous sugar and salt reductions, Nestlé wants to cut sugar by another 5 percent and salt by another 10. These cuts come on the heels of a 34 percent sugar reduction in 2000, and a 20 percent salt reduction in 2005. Nestlé also confirmed its commitment—made in 2014—to reduce saturated fats by 10 percent in all its relevant products.

A portion of Nestlé's portfolio of confectionary products

In addition to its commitment to health-conscious products, Schneider presented Nestlé’s latest campaign, “Nestlé for Healthier Kids,” which aims to educate parents and caregivers on healthy eating. The company also reported that it launched more than 1,000 products last year to give consumers nutritional snacking and eating options, and, according to a company press release, has expanded its profile in the health food arena by shedding its U.S. confectionary business.

Nestlé's headquarters

"The trend towards healthier foods is to be observed worldwide," added Schneider. “We are putting a lot of resources into this.”

Will Nestlé’s move toward healthier products pay off? Deli Market News will continue to report the latest.