PepsiCo is getting in on the snack attack action! This week, the company announced its acquisition of Health Warrior, a U.S.-based nutrition-forward company that makes plant-based products like nutrition bars and on-trend offerings.
"We're thrilled to welcome the innovative Health Warrior brand to the PepsiCo family," said Al Carey, Chief Executive Officer of PepsiCo North America. "We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space."
PepsioCo’s latest transaction will help the company expand its nutrition portfolio and offer consumers even more delicious options in a burgeoning category.
"We're fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people," said Shane Emmett, Chief Executive Officer of Health Warrior. "With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior's growth. This is the whole reason we started the company."
Emmett founded Health Warrior in 2011 with his college friends Dan Gluck and Nick Morris. The group wanted to make nutrient-dense foods more accessible to more Americans, according to a press release. Today, Health Warrior produces products that are low in sugar, non-GMO, gluten-free, and that contain plant-based superfood ingredients. Its line of products include nutrition bars made with chia and pumpkin seeds as well as other plant-based protein offerings like mug muffins and protein powder.
PepsiCo’s acquisition of Health Warrior is its first investment that will dock into The PepsiCo HIVE, a newly created entity within the company that is focused on growing emerging smaller brands.
"This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio," said Seth Kaufman, President of PepsiCo North America Nutrition, who oversees The HIVE. "Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people."
Following the acquisition, Emmett will continue to lead Health Warrior from the company’s headquarters in Richmond, Virginia.
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