This week, Sabra Dipping Company broke ground on its Chesterfield County, Virginia-based hummus-making facility—which the company touts as the “world’s largest hummus-making facility.” As part of the 40,000-square-foot expansion, Sabra will double its finished goods storage capacity, bolster future packaging customization capabilities, and reduce its carbon footprint. In addition, the company will add 12 full-time positions that will tackle and maintain Gold certification under the U.S. Green Building Council’s LEED certification program.
“America’s favorite hummus is made in America, right here in Chesterfield County, Virginia,” said Sabra’s Chief Executive Officer Tomer Harpaz. “Today, we break ground on what will be the fourth expansion on this campus, reflecting both Sabra’s growth to date and the anticipated continued brand and category evolution we envision for the near future. Already, we are witnessing the way hummus consumption in the U.S. is shifting from special occasion dip to an everyday feel good food. As a proud employer in the region, we are thrilled that this expansion will allow us to welcome additional people to the Sabra family.”
Sabra’s latest expansion—contracted with the Tippmann Group, who specializes in the design of multi-temperature facilities for the food industry—is all about optimizing efficiency and helping fresh product arrive at retail and consumer homes faster, which, as a result, is reducing its carbon footprint and building the framework for future productivity.
“When Sabra joined our community in 2010, we were so pleased that the brand synonymous with hummus chose Chesterfield County as a place to grow,” said Dorothy Jaeckle, District Supervisor, Chesterfield County Board of Supervisors. “Sabra’s presence has meant that some of the most innovative thought leadership and culinary advances in the plant-based food space are happening right here. Sabra has always proudly shared its success with our community, not only in the way of food and jobs but also through initiatives like Plants with a Purpose, Sabra’s community engagement initiative that helps increase education and access to fresh fruits and vegetables within the food deserts in our area.”
In a company press release, the company cited IRI data that shows the U.S. fresh dips category is estimated at $2.15 billion, with hummus representing more than 37 percent of the fresh dips category. As a result, Sabra maintains an approximate 60 percent market share in the U.S. by offering more than a dozen varieties of hummus and on-the-go snack options nationally.
For more of the latest expansion efforts happening in the realm of deli, dairy, bakery, and specialty food, stay up-to-date with Deli Market News.