Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Slingshot Shakes. A complete breakfast.
34 Degrees and Fresca Foods Expand Partnership with $3.4 Million Minority Investment and Ownership Agreement

34 Degrees and Fresca Foods Expand Partnership with $3.4 Million Minority Investment and Ownership Agreement


DENVER, CO
Thursday, October 12th, 2017

Innovative producer of 34° Crisps, 34 Degrees has announced a strengthened partnership with its supply chain partner Fresca Foods. The crisp-maker announced that Fresca has made a $3.4 million investment in 34 Degrees, acquiring ten percent of the company with which it has worked for more than a decade.

Craig Lieberman, Founder and President, 34 Degrees“Since day one, our team has looked for creative ways to grow our business, from how we produce 34° Crisps, to where we chose to sell our product in the store,” noted 34 Degrees Founder and President Craig Lieberman. “As we considered potential investors, we once again saw the opportunity to do things a bit differently, expanding an existing partnership with our supply chain partner rather than creating a new partnership with a financial institution.”

According to a company press release, the expanded partnership and investment will allow 34 Degrees to increase investments in brand-building programs and product innovation to fuel continued growth. For the past 10 years, Fresca and 34 Degrees have been business partners, with Fresca managing product development, materials purchasing, manufacturing, and warehousing functions for 34 Degrees.

34° Crisp Line“For us, it came down to our beliefs and mission. This is more than a value based partnership, it’s a values-based partnership,” Lieberman said. “We’re excited to continue building our business with a partner who places just as much significance on people, community, and healthy growth as we do.”

34 Degrees noted in its press release that the partnership is mold-breaking in a number of ways. Rather than finance through institutional investment and large corporations, the partnership involves two entrepreneur-led, self-financed companies working to accelerate the growth for an already healthy and profitable business. Both Fresca and 34 Degrees are Colorado-based companies and, according to a press release, entrepreneur-owned companies recognized as leaders in the thriving natural foods industry, one of the state’s fastest growing economic sectors.

Todd Dutkin, CEO, Fresca Foods“We at Fresca have a goal to increase accessibility to snack foods that are good for our bodies and the planet,” said Todd Dutkin, CEO of Fresca. “We chose to partner with Craig years ago because we recognized his energy, passion and commitment to building a successful business that delivered a strongly-differentiated product. Today, 34 Degrees is at the precipice of accelerated growth and by combining the strengths of each of our teams, the potential is boundless.”

34° Degree Crisp Fresh Recipes (left) Mozzarella with Green Olive (right) Prosciutto & Aspargus with Crème Fraîche

34 Degrees noted that it plans to increase investments in brand-building programs and product innovation. This holiday season, the company will launch its first-ever comprehensive national consumer marketing campaign. Additionally, through increased access to Fresca’s operations, management, and innovation teams, the company noted, 34 Degrees will expand its research and development efforts to further leverage its unique product form to create new flavors, products, and packaging formats that fit consumer needs and the changing retail environment.

34 Degrees will continue to operate as a Denver-based independent company led by its existing leadership team and with increased access to Fresca’s operations and management expertise.

For more on important partnerships and burgeoning category-growing companies in the dairy, deli, and bakery industry, look to Deli Market News.

34 DegreesFresca Foods


Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueSlingshot Shakes. A complete breakfast.

Have a new product, press release or story idea?

Let us know

In This Story


34 Degrees, the maker of all-natural, wafer-thin crackers was created by people with a profound love of food. Made from only a handful of high-quality ingredients, 34° Crisps are a great-tasting...

Colorado-based Fresca Foods has a twenty year heritage of producing and marketing high quality natural food products and building great brands.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release