Just in time for "soup season", Blount Fine Foods has announced the launch of new branded premium organic soups under its new Blount Organic label.
“As the popularity of prepared foods grows rapidly at retail, we have seen the call for organics grow from a rumble to a roar,” said Bob Sewall, Blount’s Executive Vice President of Sales & Marketing. “Our master chefs have been working to refine our true-to-nature, delicious handcrafted organic recipes; collaborating with certified organic farmers to produce premium organic soups. We can’t wait for consumers to try these incredible flavors under our new Blount Organic brand name.”
Each microwavable cup holds 16 oz and features Blount’s signature Cool Grip Rim, making the cups easy to handle after heating. According to a press release, Blount Organic will feature eight varieties:
After launching in summer of 2016, Blount Organic has unveiled an all-new website to support the brand www.BlountOrganic.com that educates consumers on products and showcases chefs’ favorite recipes.
Blount is also offering purchase incentives, point of sale, and has undertaken a “foodie influencer” outreach to support the launch. The company will take its brand experience on the road in unique and unexpected ways throughout the fall and winter as the days get colder and shorter.
The Blount Organic line is available at select Target, Publix, Giant Eagle, Earth Fare, Heinen’s and other fine grocery stores. Please visit www.BlountOrganic.com for the most up to date retailer location information.