Slingshot Shakes. A complete breakfast.
Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Blue Moose of Boulder Appoints Victoria Hartman As President

Blue Moose of Boulder Appoints Victoria Hartman As President

Monday, July 17th, 2017

Blue Moose of Boulder is making some big moves towards expanding its brand, and the company has tapped an industry veteran to take the helm. Victoria Hartman will now serve as Blue Moose’s President. 

Victoria Hartman, President, Blue Moose of Boulder

"I have seen first-hand Blue Moose's success in expanding its presence with leading retailers and attracting customers," said Victoria. "There is a great team in place, and I look forward to driving Blue Moose's sales and marketing initiatives while building a national footprint."

Bringing more than 25 years of industry experience to the team, Victoria has a portfolio of sales experience in the natural and organic product industry, according to a press release. She specifically possesses expertise in driving brand growth, increasing revenue, and expanding market share. In her new role, Victoria will be responsible for leading Blue Moose’s commercial efforts as the company continues its rapid expansion. 

Ed Shirley, Non-Executive Chairman, Blue Moose of Boulder

"Victoria is a proven leader that has excelled in successfully building small businesses," said Ed Shirley, Non-Executive Chairman of Blue Moose of Boulder. "She will play a pivotal role in our future success and we're confident that her unique experience, ambition, and reputation will be a great addition to Blue Moose of Boulder. We look forward to her helping the company expand and grow its business across the U.S." 

Blue Moose of Boulder Hummus

Victoria comes to Blue Moose from Alliance Sales & Marketing, a leading national food broker. In this position, Victoria led the company’s westward expansion, ran a strategic division of the company offering a comprehensive brand management solution to start-up brands with high growth potential, and directed the management of Alliance’s natural channel organization. 

Victoria has also held various senior commercial leadership positions with companies such as Madhava Natural Sweeteners, Rudi’s Organic Bakery, Horizon Organic Dairy, and Celestial Seasonings.

Blue Moose of Boulder products

Victoria lives with her family in Denver, Colorado. She is a frequent speaker in the natural products industry and a previous Board Member of Naturally Boulder, a trade group that nurtures community, leadership, and innovation in the Colorado natural products industry. 

Congratulations, Victoria, on your appointment! We can’t wait to see where the Blue Moose of Boulder team heads next.

Blue Moose of Boulder

Slingshot Shakes. A complete breakfast.Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story

Blue Moose is on a mission to make snacking better - Using real flavor and all natural ingredients in our hand-crafted, preservative free, dips and spreads.

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release

Pilgrim’s ® Teams Up with Kroger® to Donate 750,000 Meals to Support Florence Recovery Efforts

The joint effort will distribute 750,000 meals to families and local communities in the Carolinas recovering from the natural disaster that made landfall on Sept. 14.
View Press Release