Building on the wave of attention surrounding Califia Farms’ fourth wave coffee products, the company has announced a multi-channel marketing campaign and website, 'Better Coffee for All.' As the company launches its Nitro Cold Brew, the comapny says the campaign’s mission is to democratize and demystify ‘cold’ coffee trends, while answering, #WTFisnitro?
“At Califia, we are very serious about bringing the best possible coffee experience to our consumers, but we want to have some fun while we’re doing that,” said Greg Steltenpohl, Co-Founder and CEO of Califia Farms. “After all, we believe that everyone deserves better coffee—but not every consumer has the time to stop in at a coffee house to wait for that special cup to brew.”
Developed with AOR Erwin Penland, the “Better Coffee for All” campaign includes the following elements:
The campaign will roll out across all social media channels in support of this fall’s launch of Califia Nitro Cold Brew in Whole Foods Markets, Target, and other national retailers, according to a press release.
“Our campaign not only helps consumers understand ‘WTFisnitro’, but it also underscores the fact that our delicious Ready-To-Drink Nitro Cold Brew is for regular, everyday, on-the-go people who also deserve better sourcing, better formulation, better packaging, better technology, and better taste,” Greg continued. “In short, an accessible, coffee that is not only better for you but also better for your planet!”
Califia launched the industry’s first dairy-free, nitro-infused cold brew coffee latte in June to much industry praise, the company said. Califia Nitro Cold Brew marries creamy almond and macadamia milks with a cold brew made from a curated, signature blend of direct-sourced beans. The most kicking ingredient just might be the jolt of nitrogen, however, which brings out the natural sweetness of the coffee in a silky micro-foam reminiscent of a dark draft beer. Packaged in a sleek, recyclable, on-the-go aluminum bottle, the product comes in Latte, Mocha, and New Orleans. Each also are:
“We want to share the crazy cool science behind our innovation with our customers, as well as to go deep on what makes each flavor unique,” said Kaitlin Barton, Senior Marketing Director of Califia Farms. “By using a provocative and attention-grabbing question as our campaign headline, we hope to educate more consumers on the exciting, delicious ways to enjoy cold brew at home or on-the-go and that it’s a great, non-alcoholic way to imbibe–we want to broadcast loud and proud that breakfast beer is here.”