Citing an effort to capitalize on the rapidly changing food industry landscape, Campbell Soup Company has announced a several-pronged strategic reorganization plan, including a new Chief Operating Officer, a new Accelerator business unit focused on driving growth, as well as several promotions and appointments.
Freshly-appointed Chief Operating Officer Luca Mignini will lead the new structure, which organizes Campbell’s core business operations—including its important soup, simple meals and shelf-stable beverages portfolios, and its snacks portfolio. In addition, the new Accelerator unit will now include Campbell Fresh and be responsible for long-term innovation, small brand incubation, future consumer experiences, e-commerce, and new distribution models.
“The transformative Snyder’s-Lance acquisition served as a catalyst for us to re-examine how to best organize the company for increased emphasis on execution and profitable growth,” said Denise Morrison, Campbell’s President and Chief Executive Officer. “This strategic reorganization—focused on our core, the integration of recent acquisitions, the Campbell Fresh turnaround and long-term growth—provides the right structure for us to optimize the value of our businesses today, while creating future-oriented capabilities. It will simplify our operations, improve our execution and enable us to allocate resources with a greater focus on profitable growth.”
In addition to continuing his oversight of the Global Biscuits and Snacks portfolio, the recently created Campbell Snacks unit, and the simple meals and shelf-stable beverages business in Asia Pacific and Australia, Mignini will now also lead the following businesses and functions:
According to a press release, the company has initiated an external search for a Chief Acceleration Officer (CAO), reporting to Morrison, to lead the new unit and to fast-track transformation and future growth opportunities. The Accelerator unit will include:
Morrison continued, “Campbell’s Accelerator unit is designed to drive growth and build critical capabilities with an agile and dynamic operating model that, over time, will expand to other parts of the company and become the way we work in the future.”
Also noted in Campbell’s announcement were several shifts in leadership positions, including the following:
Deli Market News plans to keep a close eye on Campbell's further forays in fresh innovation, so stay tuned for more.