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Campbell Reveals Several Restructuring Moves in Organizational Shakeup

Campbell Reveals Several Restructuring Moves in Organizational Shakeup

Friday, April 6th, 2018

Citing an effort to capitalize on the rapidly changing food industry landscape, Campbell Soup Company has announced a several-pronged strategic reorganization plan, including a new Chief Operating Officer, a new Accelerator business unit focused on driving growth, as well as several promotions and appointments.

Luca Mignini, Chief Operating Officer, Campbell

Freshly-appointed Chief Operating Officer Luca Mignini will lead the new structure, which organizes Campbell’s core business operations—including its important soup, simple meals and shelf-stable beverages portfolios, and its snacks portfolio. In addition, the new Accelerator unit will now include Campbell Fresh and be responsible for long-term innovation, small brand incubation, future consumer experiences, e-commerce, and new distribution models.

Denise Morrison, President and CEO, Campbell

“The transformative Snyder’s-Lance acquisition served as a catalyst for us to re-examine how to best organize the company for increased emphasis on execution and profitable growth,” said Denise Morrison, Campbell’s President and Chief Executive Officer. “This strategic reorganization—focused on our core, the integration of recent acquisitions, the Campbell Fresh turnaround and long-term growth—provides the right structure for us to optimize the value of our businesses today, while creating future-oriented capabilities. It will simplify our operations, improve our execution and enable us to allocate resources with a greater focus on profitable growth.”

Campbell's Building

In addition to continuing his oversight of the Global Biscuits and Snacks portfolio, the recently created Campbell Snacks unit, and the simple meals and shelf-stable beverages business in Asia Pacific and Australia, Mignini will now also lead the following businesses and functions:

  • Campbell’s Meals and Beverages, which includes the company’s S. soup, simple meals and shelf-stable beverages portfolio, and the Plum, Pacific Foods, North America Food Service, Canada, and Latin America businesses
  • The company’s U.S. Sales organization
  • The global product development group within Research and Development

According to a press release, the company has initiated an external search for a Chief Acceleration Officer (CAO), reporting to Morrison, to lead the new unit and to fast-track transformation and future growth opportunities. The Accelerator unit will include:

  • Consumer Experience: responsible for identifying the foresights, insights, culinary and consumer trends across Campbell categories that will drive future growth and deliver modern marketing capabilities and services
  • Long-term Innovation: responsible for filling the innovation funnel by creating new categories, product platforms and business models. This group will also include Campbell’s Science and Technology organization
  • Small Brand and Startup Incubation: responsible for leading the creation, incubation and development of small brands and startups, as well as the identification and cultivation of external partnerships

Morrison continued, “Campbell’s Accelerator unit is designed to drive growth and build critical capabilities with an agile and dynamic operating model that, over time, will expand to other parts of the company and become the way we work in the future.”

Campbell's Soup

Also noted in Campbell’s announcement were several shifts in leadership positions, including the following:

  • Ana Dominguez has been named as President, Campbell Fresh; she will report to Morrison until a CAO is named
  • Emily Waldorf has been promoted to Senior Vice President, Corporate Strategy, and will continue to lead enterprise strategy development, planning and measurement; she will lead strategy for the Accelerator unit and continue to report to Morrison
  • Carlos Barroso, Senior Vice President, Global Research and Development, will move to a strategic advisory role within the Campbell Snacks business
  • Bethmara Kessler, who previously served as Senior Vice President, Integrated Global Services, has left the company to pursue other opportunities
  • Senior Vice President and Chief Financial Officer, Anthony DiSilvestro will now oversee many of Campbell’s Integrated Global Services, including Financial Planning and Analysis and Information Technology

Deli Market News plans to keep a close eye on Campbell's further forays in fresh innovation, so stay tuned for more.

Campbell's Soup Company

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