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Campbell Soup's C-Fresh Division Unveils New souplicity™ Line

Campbell Soup's C-Fresh Division Unveils New souplicity™ Line

Thursday, December 1st, 2016

As the call for organic foods and veggie-powered options becomes steadily louder, Campbell Soup Company’s C-Fresh division has announced a new product offering to answer the demand.

The company has unveiled souplicity™, a new line of High Pressure Processing (HPP), fresh-refrigerated soups.

Todd Putman, General Manager, C-Fresh (Photo: The Public Good Project)“While more than half of consumers are looking for foods that are both organic and made with simple, recognizable ingredients, there has been minimal innovation in the fresh-refrigerated soup category to meet these demands,” said Todd Putman, General Manager of C-Fresh, said in a press release. “With souplicity, we’re bringing bold flavors and variety to consumers who crave a fresh culinary twist on a classic.”

Made using simple, organic, non-GMO, and preservative free ingredients, the latest offering is available in four chef-inspired flavors.

  • Roasted Red Pepper Tomato Gouda: A twist on a classic, combining red peppers and tomatoes with a blend of olive oil, basil, and a decadent finish of gouda cheese
  • Carrot Curry Ginger: A blend of sweet carrots and ginger seasoned with curry spices and a hint of lime
  • Corn Poblano Lime: A union of sweet corn and poblano peppers with cilantro, cumin, and a touch of lime
  • Broccoli Parmesan Lemon: An upgrade to the traditional favorite, blending nutty parmesan with broccoli and a trace of lemon

Implementing combinations of vegetables, fruits, and on-trend ingredients like curry, poblano chiles, and artisanal cheeses, the company stated that the line meets the consumer demand for a short list of ingredients without sacrificing high-quality taste.

All souplicity soups are available in BPA-free 17.6 oz containers for $5.99, and can be found  in the refrigerated section of Earth Fare markets beginning this month, December 2016.

Campbell Soup Company

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