Slingshot Shakes. A complete breakfast.
Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
ConAgra Acquires Rick Bayless' Frontera Foods

ConAgra Acquires Rick Bayless' Frontera Foods


CHICAGO, IL
Tuesday, September 27th, 2016

Frontera Foods, the Chicago-based gourmet Mexican food brand founded by Chef Rick Bayless, has been acquired by ConAgra Foods, known for packaged food brands like Banquet, Reddi-wip, and Slim Jim. Financial details have not been revealed, but the purchase includes the packaged foods businesses of Frontera Foods, Inc. and Red Fork LLC, including the Frontera, Red Fork, and Salpica brands. 

Rick Bayless, Chef, Frontera Foods"In ConAgra, we’ve found people who respect our integrity and uncompromising standards,” Rick Bayless explained upon the revelation of the deal. “We will continue to make high-quality food with the same standards of excellence and operate with the same values and fresh ingredients that have helped the business to become the premium brands they are today. This is the start of a new era for Frontera, Salpica, and Red Fork, and we are thrilled.”

Tacos, Enchiladas, Tamales, Tostadas

The Frontera Foods brand was incepted in 1996 by both Bayless and Manny Valdes, a former executive at Kraft Foods, with the mission of creating authentic regional Mexican food products. The products span a wide array of salsas, tortilla chips, and seasoning mixes. The Chicago Tribune reports that both Bayless and Valdes will stay on as advisers and will continue to help with product development from the nearby test kitchen. Current Frontera Chief Operating Officer, Albert Valdes, will continue to lead the business as part of ConAgra Foods.

Sean Connolly, President and CEO, ConAgra Foods“We are excited to add the Frontera, Red Fork and Salpica brands to our portfolio,” said Sean Connolly, President and Chief Executive Officer of ConAgra Foods. “In particular, the Frontera brand is a preeminent gourmet Mexican food brand in North America. We believe it provides a tremendous platform off which we can build.”

The company’s note that this acquisition does not cover any of Bayless’ restaurant assets, also includes Frontera-branded restaurants.

Frontera FoodsConAgra Foods


Slingshot Shakes. A complete breakfast.Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story


We're the face behind the brands you love like Banquet, Chef Boyardee, Healthy Choice, Hunt's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip & Snack Pack.

Gourmet Mexican cooking sauces, salsas, tortilla chips, and guacamole mix from the kitchen of Chef Rick Bayless.

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release