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Explore Cuisine's Erika Wasserman Talks Organic Edamame and Resonating with Consumers

Explore Cuisine's Erika Wasserman Talks Organic Edamame and Resonating with Consumers


RED BANK, NJ
Tuesday, February 14th, 2017

Explore Cuisine, producer of specialty pastas, noodles, and soups is showcasing one of the most popular items in its pasta fold: Organic Edamame Spaghetti. Containing nearly half of an individual’s daily protein and fiber requirements in just one serving, this item responds to the changing palates of consumers who are looking to include more plant-based proteins in their diets.

Erika Wasserman, Vice President of Marketing, Explore Cuisine“Our bean pastas are amazing for everyone,” Erika Wasserman, Vice President of Marketing, shares with me. “Packed with 20-25 grams of protein and 11 grams of fiber in just 2 oz., you not only get a delicious dinner, but a dish full of nutrition as well. Everyone from athletes and vegans, to gluten-free diets or even diabetics, enjoy eating our plant-based pastas.”

Joe Spronz, Founder of Explore Cuisine introduced his first bean pasta SKU, Soybean Speghetti, to the U.S. market in 2009 under Explore Asian to natural food stores. He continued his search for additional bean pastas by traveling to other farms far and wide, to see what other organic beans were being grown and then took it from there. 

The Explore Cuisine line now includes the new Edamame Spaghetti option as well as Organic Edamame and Mung Bean Fettuccine, Organic Black Bean Spaghetti, Organic Adzuki Bean Spaghetti, and Organic Soybean Spaghetti.

Currently sold in more than 25 countries, Explore Cuisine is making an impact across the retail sector and the globe. Here in the U.S. the line can be found at supermarket chains including Sprouts, Whole Foods, Costco, Publix, Stop & Shop, ShopRite, Fresh Market, Wegmans, and Jewel.

“Until we are in every grocery store worldwide with all of our SKUs, we will keep working hard to bring healthy innovative products to families everywhere,” Erika says.

In 2016 Explore Cuisine also started the charity Food To Thrive.

“At Explore Cuisine we believe that it takes a village to bring you the best products from all over the globe. Joe feels it is important to take care of your people. The farmers in Thailand and workers in China are part of our village,” she adds. “Food to Thrive gives back with education to both the workers and their children.”

With the consumer demand growing for healthier and more flavorful protein options across their daily diets, it looks to be a promising road ahead for Explore Cuisine.

Explore Cuisine


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Explore Cuisine is a health-minded food brand dedicated to innovative cooking using organic ingredients of the highest quality.

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