This holiday season has been one of greeting and of eating, especially for Field Roast Grain Meat Company, which announced that throughout the 2018 holiday season, it has sold nearly five million pounds of its plant-based ‘holiday roasts.' The company has also seen improvements in sales year after year since it hit the market with the original Celebration Roast back in 2003.
“As we approach this timely company benchmark, it is inspiring to reflect on the expedited growth of the plant-based category, and how the Field Roast brand has developed in conjunction,” said Dan Curtin, President of Field Roast, in a recent press release. “Given that the holiday season can be a difficult time for those seeking meat alternatives, we’re proud to be the leader and innovator in providing the plant-based options around the holiday dinner table."
Field Roast offers a robust portfolio of artisanal plant-based roasts and loaves that provide delicious new alternatives for meat-free diners this holiday season. The roast flavors include the original Celebration Roast 1 lb, Hazelnut Cranberry Roast En Croute, and Celebration Roast 2 lb with Traditional Bread Stuffing and Mushroom Gravy.
All products are crafted with a focus on flavor and made from whole food ingredients without fake food fillers. Fueled by consumer demand for plant-based products that appeal to a rapidly growing flexitarian audience, Field Roast has also recently expanded in the freezer aisle for every day eating. The current frozen line includes Miniature Corn Dogs, FRuffalo Wings, Sunflower Country-Style Katsu Cutlet, Creamy Mac ‘n Chao, and Chili Mac ‘n Chao.
Field Roast products are currently available to retailers nationwide, so if you are looking to spice up your plant-based food offerings, consider Field Roast's artisanal products to get alternative consumers' attention in 2019.