Slingshot Shakes. A complete breakfast.
Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
FOODMatch's Brandon Gross Talks Return of National Olive Day for Second Year

FOODMatch's Brandon Gross Talks Return of National Olive Day for Second Year


NEW YORK, NY
Wednesday, May 31st, 2017

It’s here, friends. Celebrating one of my favorite deli items, thus making it one of my favorite days of the year, this treasured holiday has returned for another round; National Olive Day. After a successful inaugural year, the official holiday is back and making more waves in the buyside sphere, nationwide.

As Brandon Gross, Vice President of Marketing at FOODMatch, recently shared with me, consumers have readily embraced the company’s nationally recognized holiday, with even bigger support this year. And at the head of the curve? FOODMatch’s brand of specialty offerings, Divina.

Brandon Gross, Vice President of Marketing, FOODMatch “We’ve seen a tremendous response and outreach from our partners at both the distributor and retailer level,” Brandon tells me. “Everyone is looking for different ways to participate with us, whether it be in-store or online.”

FOODMatch first embarked on this mission over a year ago to bring excitement to a product that’s literally thousands of years old, in a fun and engaging way. What they found was a passionate bunch of olive lovers ready to celebrate the category, along with new products being brought to the American market.

As Brandon reminds us, “Mediterranean food, but specifically olives and antipasti, are foods that bring people together around the shared table with minimal effort. National Olive Day is a way to bring people back to the simple, enjoyable basics of putting down a plate of healthy snacks, pouring a glass of wine, and spending quality time with friends and family.”

National Olive Day

“Initially, we had some work to do in terms of getting the word out via social media and in-store with our retail partners. When all was said and done, the specialty community really embraced the holiday and we received thousands of social media impressions across multiple channels,” Brandon says.

This year, FOODMatch has been able to really expand on its reach with National Olive Day. The company has partnered with Sartori Cheese to execute a demo program for some of its shared regional retail partners and is planning close to 100 different in-store activations taking place between June 1 (National Olive Day) and June 4 (National Cheese Day). 

Online retailers are also getting into the Olive Day action. Thrive Market recently launched a new recipe video campaign featuring grown-up versions of savory pop-tarts using Divina Green Olive Spread and our sources tell us to expect an Olive Day promotion on Divina olives and spread in celebration of the holiday. 

Brandon says with all the success that FOODMatch has seen with National Olive Day, the true gratitude for the successful event is owed to the company’s partners across the Mediterranean–who have spent a lifetime perfecting the art of growing, harvesting, and curing olives, working tirelessly to cultivate the authentic flavors consumer’s love.

So, happy Olive Day from all of us at Deli Market News! And expect even more exposure in 2018.

FOODMatch


Slingshot Shakes. A complete breakfast.Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story


FOODMatch is a producer and importer of Mediterranean foods, specializing in olives and antipasti. Through the hands of our growers, we create great tasting, responsibly produced, authentic foods...

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release