Garden Fresh Gourmet® has launched a suite of unique salsa and hummus combinations to answer the consumer call for more flavor variety. The new Garden Fresh Gourmet line includes three salsa varieties with distinct texture and taste profiles, as well as two collections of hummus that include six flavorful, chef-inspired blends.
“As a brand founded in the kitchen of a Detroit BBQ restaurant, we not only look to deliver on what consumers want, but also leverage our culinary roots and draw inspiration from the local food scene,” said Bill Lange, VP of Marketing, C-Fresh CPG. “We’re seeing chefs and at-home cooks play with unexpected pairings and mash-ups, which inspired us to combine our award winning salsa flavors with hummus, as well as create a delicious, new trio of salsas.”
According to Garden Fresh Gourmet’s recent national consumer survey, Americans are split with 54% preferring a spicy salsa while 28% prefer savory, 12% sweet, and 6% fruity. The divide continues with 67% of Americans on “team chunky” versus 34% on “team blended.”
The three new Garden Fresh Gourmet salsas deliver on consumers’ diverse salsa preferences, according to a press release, and include the following flavors:
Garden Fresh Gourmet is also debuting two new hummus lines, which include three salsa-inspired hummus that blend distinctively mild, medium, and hot peppers with rich, creamy chickpeas; and a line of culinary bean hummus that pairs different beans and lentils with specially-crafted toppings. The new varieties were inspired by consumers looking for unique, more flavorful hummus. The Garden Fresh Gourmet survey also revealed that 67% of Americans, including 78% of Millennials, like to mix things into their hummus; including vegetables, herbs, and spicy condiments.
The six new hummus varieties include:
In addition to the new suite of salsas and hummus, Garden Fresh Gourmet also revealed a refreshed look this month. The updated website and packaging design embodies the fun and dynamic personality of Garden Fresh Gourmet, instilled by founders Jack and Annette Aronson, but creates greater consistency across the products and flavor varieties. It also reinforces the high-quality, artisanal ingredients used to deliver the bold, delicious taste fans know and love.
Garden Fresh Gourmet products are crafted in small batches with no artificial flavors, sweeteners, or colors. These salsas and hummus selections are available at select retailers with additional availability throughout the year. To view the new website, check product availability, and get recipe inspiration, visit www.GardenFreshGourmet.com.