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Garden Fresh Gourmet® Debuts New Salsa and Hummus

Garden Fresh Gourmet® Debuts New Salsa and Hummus


FERNDALE, MI
Wednesday, May 10th, 2017

Garden Fresh Gourmet® has launched a suite of unique salsa and hummus combinations to answer the consumer call for more flavor variety. The new Garden Fresh Gourmet line includes three salsa varieties with distinct texture and taste profiles, as well as two collections of hummus that include six flavorful, chef-inspired blends.

Bill Lange, VP of Marketing, C-Fresh CPG“As a brand founded in the kitchen of a Detroit BBQ restaurant, we not only look to deliver on what consumers want, but also leverage our culinary roots and draw inspiration from the local food scene,” said Bill Lange, VP of Marketing, C-Fresh CPG. “We’re seeing chefs and at-home cooks play with unexpected pairings and mash-ups, which inspired us to combine our award winning salsa flavors with hummus, as well as create a delicious, new trio of salsas.”

New salsa line

According to Garden Fresh Gourmet’s recent national consumer survey, Americans are split with 54% preferring a spicy salsa while 28% prefer savory, 12% sweet, and 6% fruity. The divide continues with 67% of Americans on “team chunky” versus 34% on “team blended.”

The three new Garden Fresh Gourmet salsas deliver on consumers’ diverse salsa preferences, according to a press release, and include the following flavors:

  • Restaurant Style Salsa (Mild, Medium, Hot) – a classic red salsa that combines traditional ingredients like tomatoes, onion, and cilantro with varying amounts of jalapeno for three levels of heat; available in both organic and conventional
  • Mango Salsa – a refreshing mix that combines chunks of sweet mango with red peppers and cilantro
  • Salsa Verde Avocado – a hearty green salsa that blends chunks of avocado with a trifecta of peppers including tomatillo, poblano, and jalapeno

Garden Fresh Gourmet is also debuting two new hummus lines, which include three salsa-inspired hummus that blend distinctively mild, medium, and hot peppers with rich, creamy chickpeas; and a line of culinary bean hummus that pairs different beans and lentils with specially-crafted toppings. The new varieties were inspired by consumers looking for unique, more flavorful hummus. The Garden Fresh Gourmet survey also revealed that 67% of Americans, including 78% of Millennials, like to mix things into their hummus; including vegetables, herbs, and spicy condiments.

The six new hummus varieties include:

  • Poblano Corn Hummus – roasted poblanos, corn, and fresh cilantro make up this robust Latin inspired hummus with a mild level of spice
  • Chipotle Adobo Hummus – chipotle peppers blended with roasted red pepper, and topped with corn and black beans, give this hummus a Southwestern twist with a medium level of spice
  • Roasted Habanero Hummus – a simple and straightforward habanero and roasted pepper hummus designed for the heat enthusiast
  • Zesty Black Bean Hummus – a black bean hummus topped with corn, fire roasted peppers, and a dash of chipotle for a subtle smoky note
  • Tuscan White Bean Hummus – a creamy blend of white bean and basil with a bruschetta-style tomato topping
  • Lentil Mocha Mole Hummus – coffee and cacao intertwined with lentils, and topped with red chili flakes and a hazelnut sprinkle

new Bean Hummus line

In addition to the new suite of salsas and hummus, Garden Fresh Gourmet also revealed a refreshed look this month. The updated website and packaging design embodies the fun and dynamic personality of Garden Fresh Gourmet, instilled by founders Jack and Annette Aronson, but creates greater consistency across the products and flavor varieties. It also reinforces the high-quality, artisanal ingredients used to deliver the bold, delicious taste fans know and love.

Salsa-inspired hummus line

Garden Fresh Gourmet products are crafted in small batches with no artificial flavors, sweeteners, or colors. These salsas and hummus selections are available at select retailers with additional availability throughout the year. To view the new website, check product availability, and get recipe inspiration, visit www.GardenFreshGourmet.com.

Garden Fresh Gourmet®