Why delay the game? That is the concept fueling Good Foods’ latest campaign for its Tableside® chunky guacamole.
Having launched two new ads nationally to remind consumers they can fresh Tableside® chunky guacamole without the extra prep time, Jim Garsow, VP of Marketing for Good Foods Group, LLC, took the time to tell me more about why this product is a must-have for your last-minute game day shoppers.
“With folks putting together their party plans, it's a great opportunity for retailers to give consumers an alternative to having to make their own dip when we have great-tasting, fresh, ready-to-eat guacamole. Especially as everyone is doing last-minute plans, our product helps retailers give consumers what they need at the speed of life,” Jim says.
It’s a necessity for the football party menu, but can be a hassle for today’s on-the-move, last-minute-planning consumers. This, Jim explains, is why this campaign is ideal for retailers looking to meet the needs of those last days of shoppers for the big event.
“The Big Game is the second largest promotional event of the year for guacamole, and for avocados in general,” Jim shares with me as we discuss the company’s national campaign. “You wouldn't have a Big Game party without guacamole, and we’re working to make Good Foods the brand of choice for the fresh prepared guac.”
Good Foods Tableside® guacamole offers consumers the opportunity to have fresh-prepared guac without all the work; in fact, it’s often mistaken for homemade.
“A lot of the feedback we receive is that everyone assumes our customers made it themselves, which is exactly what we love to hear,” Jim laughs.
Available nationwide at Costco, Target, Walmart, Publix, Walgreens, and more retailers, key into this product for your promotions of The Big Game and #sharethegoodness.