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Jeff Frank of Hormel Assumes Vice President of Foodservice Marketing Role

Jeff Frank of Hormel Assumes Vice President of Foodservice Marketing Role

Wednesday, March 7th, 2018

Hormel announced that Jeff Frank, current President of MegaMex Foods, has been named Vice President of Foodservice Marketing at the company’s global headquarters, succeeding David Weber as he moves up to Vice President of Foodservice Sales.

Ryan Michaelis will step up from Vice President of Sales and Marketing at MegaMex to President of Mega Mex Foods and will report to the MegaMex Foods Board of Managers.

Jim Snee, Chairman, President, & CEO, Hormel Foods"Jeff is an innovative leader, who has brought great success and growth to the company's MegaMex Foods business over the last several years," said Jim Snee, Chairman, President, and Chief Executive Officer at Hormel, in a press release. "Jeff brings unique food industry expertise, both from MegaMex and Hormel Foods, and will certainly bring a new perspective on multicultural products, innovation, and brand building to the Foodservice business."

Jeff Frank, VP of Foodservice Marketing, Hormel FoodsFrank has been with Hormel since 1998, when he joined as a meat products sales representative in San Francisco, CA. He transferred to world headquarters the following year and was Senior Product Manager by 2003; by 2005, he had become Director of Retail Marketing and was Vice President of Retail Marketing by 2007. After transitioning to MegaMex Foods in 2009 as Vice President of Marketing, he assumed his current role in 2013.

Ryan Michaelis, President, Mega Mex FoodsMichaelis has been with the company for a similar stint, having joined Hormel as a meat products sales representative in 1997, becoming Corporate Category Manager for Deli in 2003 and progressing upwards through the ranks until he assumed his current role in 2015.

Steve Binder, Executive VP & President, Hormel Business Units"Ryan has worked side-by-side with Jeff to build the MegaMex business, including its well-known array of brands from Wholly Guacamole® dips to Herdez® products," said Steve Binder, Executive Vice President and President for Hormel. "His experience and proven track record of success make him the perfect fit for this role. We look forward to his continued leadership and expertise."

In his new role, Frank with focus on the strategic growth for meal occasions outside the home and in the foodservice division.

Enrique Hernández-Pons Torres, Chairman, Board of Managers, MegaMex Foods"We would like to thank Jeff for his dedication and focus on growth for our unparalleled portfolio of authentic brands," said Enrique Hernández-Pons Torres, Chairman, Board of Managers, MegaMex Foods. "We are certainly pleased to see Ryan take on new responsibilities as he leads our efforts to grow and expand our portfolio in the coming months and years."

To stay in the know on new hires and promotions in the deli industry, keep reading Deli Market News.

Hormel Foods

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Hormel Foods is a Fortune 500, multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry.

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