Stepping in to get dinner on the table for families affected by the U.S. government shutdown, Kraft has launched an innovative solution to a complicated problem. The food industry giant has opened a pop-up grocery store in Washington, D.C. where employees have been most affected, stocking families with staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo, and Kraft BBQ.
“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” says Sergio Eleuterio, the company’s Head of Marketing. “Kraft stands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”
Kraft’s pop-up supports a program called “Kraft Now Pay Later,” in which current federal government workers with their government ID will be able to shop and take home a bag full of Kraft products for their families. In return, Kraft is asking workers who are able to “pay it forward” by donating to their charity of choice or someone in need once they are able to do so. According to a press release, an estimated 800,000 government workers are impacted by the government shutdown.
The pop-up store will be open from January 16 to 20, 2019 at 1287 4th Street NE, two blocks from the city’s Union Market.