Lakeview Farms announced its acquisition of Tribe Mediterranean Foods this week—adding the Taunton, Massachusetts-based hummus-maker’s products to its stable of desserts, dips, seafood salads, and spreads.
“Lakeview is committed to supporting the next phase of Tribe's growth strategy, presenting an array of synergies and capabilities to enhance our ability to compete in this fast-moving, exciting category,” said John McGuckin, Tribe's Chief Executive Officer, in a press release. “This is a great opportunity for us, and we look forward to building the Tribe brand with innovative new products and driving category growth.”
According to that press release, the addition of Tribe to the Lakeview family of brands will allow Lakeview to further penetrate the perimeter of the store and enter the $800 million hummus category with an established national brand. The two companies’ combined portfolio is expected to allow for a broader range of products—and a higher level of service to Lakeview’s customers.
“We are excited to welcome Tribe and its employees to our Lakeview Farms organization,” said Tom Davis, Chief Executive Officer of Lakeview Farms. “Tribe brings an impressive product portfolio, deep talent and industry expertise, a state-of-the-art manufacturing facility, and a strong plan for growth. We look forward to continuing to build our business through innovation, world-class manufacturing, and distribution.”
In addition, the acquisition of Tribe positions the company well in light of the rise of better-for-you snacking. Tribe hummus is plant-based, kosher-certified, vegan-friendly, and contains no GMO ingredients, no artificial preservatives, no cholesterol, no hydrogenated oils or high-fructose corn syrup. The company debuted a clean-label formulation last year—refreshing its branding and building its caché with healthy snackers.
For more fresh food news on the store’s perimeter, keep reading Deli Market News.