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Litehouse to Celebrate Organic Harvest Month with Online Promotions

Litehouse to Celebrate Organic Harvest Month with Online Promotions

Tuesday, September 6th, 2016

September is recognized as Organic Harvest Month. To celebrate, Litehouse, Inc. is launching a series of online initiatives and promotions designed to increase awareness for the organic sector.

Alison Kellogg, Brand Manager, Litehouse Organic

"An increase in consumer demand and stronger organic category presence at retail has resulted in Litehouse Organic growth of 47 percent over the last year, and solidified our position as the leader in organic refrigerated salad dressing," said Alison Kellogg, Brand Manager for Litehouse Organic. "Consumers love our delicious flavor offerings–whether classic Ranch, sweet and tart raspberry lime, or the Asian-inspired combination of ginger with honey–and the fanfare has helped make us the favorite organic refrigerated salad dressing."

The company reported that organic RSD (refrigerated salad dressing) segment especially has seen rapid growth, with Litehouse Organic contributing 45 percent of the organic segment growth over the last 52 weeks, according to a press release.

Online and retail activity in honor of Organic Harvest Month includes:

  • An on-pack cross-promotion with Fresh Gourmet® will be available in select stores nationwide
  • The Organic Harvest Month landing page on litehousefoods.com will feature organic data and information, consumer tips, and more
  • Litehouse social channels will be Organic Harvest Month-themed with social posts and organic-relevant content

Reports have shown that organic is on the rise, and according to the Organic Trade Association, American consumers spent $43 billion on organic in 2015.

Litehouse Foods