Beemster makes it better
Slingshot Shakes. A complete breakfast.
Litehouse Foods' Maria Emmer-Aanes and Camille Balfanz Reflect on the New Opadipity and Dressing Flavors

Litehouse Foods' Maria Emmer-Aanes and Camille Balfanz Reflect on the New Opadipity and Dressing Flavors

Tuesday, December 15th, 2015

It’s been a big year for Litehouse Foods, not the least of which included the recent launch of its new Opadipity flavors. With new employee ownership, new labels, and new products, Maria Emmer-Aanes and Camille Balfanz took the time to tell me about how the company is keeping busy and on track for further growth.

Maria Emmer-Aanes, Vice President of Marketing and Communications, Litehouse Foods“We’ve hit almost one billion consumer impressions, which is very exciting,” Maria, Litehouse’s Vice President of Marketing and Communications, said, attributing the success to the year’s success in both product releases and recognition. “We’ve had a lot of innovation this year, and received a number of awards.”

The most recent releases are additions to the Litehouse Dressing and Opadipity dip lines, including a tasty, wide range of flavors:

  • Litehouse Avocado Ranch with Bacon
  • Litehouse Bacon Vinaigrette
  • Opadipity Greek Olive
  • Opadipity Spicy Asiago Artichoke
  • Opadipity Cinnamon Swirl

The new flavors offer a wide range of intrigue for produce snacking, from dipping to use as a dressing, and has been a hit since its early October release, Maria tells me.

“The Avocado Ranch with Bacon in particular has only been out a number of weeks and already we are getting great feedback,” she said.

Camille, Brand Manager, shared that the reception has been a warm one, with instant interest from retailers including Publix, Walmart, and Kroger.

Camille Balfanz, Brand Manager, Litehouse Foods“We’ll soon be going nationwide, and we’re really excited,” Camille tells me, saying that the avocado bacon combo in a dressing is a completely unique concept that uses flavor trends to bring new consumers to the produce aisle. “Avocado Ranch with Bacon is a hit, pulling people from center store to the perimeter that may not have been previously interested because there isn’t another flavor like this.”

Litehouse dressings are sold side-by-side with bagged lettuce, and are also a great compliment as fruit and veggie dips- perfect for the upcoming holiday parties and (before we know it) The Big Game.

Keep checking in with DeliMarket News for more big news coming soon from this growing company.

Litehouse Foods

Beemster makes it betterSlingshot Shakes. A complete breakfast.

Have a new product, press release or story idea?

Let us know

In This Story

Our Litehouse refrigerated produce dressings offer the best quality, value and freshness you can buy. No preservatives, no MSG, nothing artificial, and made with 100% Canola oil ...just a great...

Caldic Appoints New Director Digital Transformation

The full-service distributor is further optimizing digital processes to enhance its business performance.
View Press Release

Polymer Logistics North America Leadership Announcement

Fred Heptinstall will step down as CEO Polymer Logistics North America, effective December 31 of this year.
View Press Release

Dairy Farmers of Wisconsin Launches Holiday Butter Promotion

The campaign is taking a targeted approach for digital and social media buys and focusing on Wisconsin residents.
View Press Release