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Litehouse, Inc. Promotes Coleslaw for Summertime

Litehouse, Inc. Promotes Coleslaw for Summertime

Tuesday, June 12th, 2018

Picnics, barbecues, fish tacos...tell me you didn’t think of coleslaw when connecting those summertime thoughts together. Litehouse, Inc. knows coleslaw is a part of the summer experience, and is bringing back its annual promotion to support retailers across the country.

The three-week promotion highlights the RSD company’s Coleslaw dressing in a classic, easy, and delicious two-ingredient coleslaw, perfect for those on-the-go consumers.

Litehouse coleslaw dressing

“The summer season is all about barbecues and outdoor entertaining, resulting in increased usage occasions for coleslaw,” the company noted in a press release. “According to IRI data, coleslaw sales peak in June and July, when 50 percent more Coleslaw dressing is sold than any other time of year.”

The Litehouse retail promotion runs June 17 through July 9, just in time for two of the most popular grilling occasionsFather’s Day and the Fourth of July.

Tapping into consumers’ busy summer schedules and big appetites, the “2 Ingredient Coleslaw” promotion spotlights the ease and versatility of Litehouse Coleslaw dressing.

The coleslaw promotion includes an in-store campaign with signage, point-of-sale materials, and promotional two-for-$5 pricing. Supporting consumer initiatives include:

  • Summer entertaining satellite media tour hosted by a notable lifestyle expert
  • “Summertime Kitchen Hacks” syndicated editorial content
  • Integrated social campaign and consumer sweepstakes running June 13 through July 4 on the Litehouse Facebook page
  • Recipes from bloggers and social influencers

Litehouse's Organic Spoonable Dressings

Litehouse noted it will partner with retailers and their bagged coleslaw provider to showcase 1+1 easy coleslaw: combine one bag of slaw mix with one jar of Litehouse Coleslaw dressing, mix together, and serve. Encourage your shoppers to use it for extra flavor and texture to summer staples like burgers, tacos, and fish.

Available in the refrigerated produce department at grocery retailers nationwide, Litehouse dressing does not contain artificial preservatives, colors or flavors, and is made without high fructose corn syrup and added MSG. Litehouse Coleslaw dressing, specifically, is made extra creamy, sweet, and tangy, ready to add to cabbage without being watered out. Yum!