Beemster makes it better
Aged 100 Days, Handcrafted, Leaderboard Ad
Litehouse, Inc. Promotes Coleslaw for Summertime

Litehouse, Inc. Promotes Coleslaw for Summertime

Tuesday, June 12th, 2018

Picnics, barbecues, fish tacos...tell me you didn’t think of coleslaw when connecting those summertime thoughts together. Litehouse, Inc. knows coleslaw is a part of the summer experience, and is bringing back its annual promotion to support retailers across the country.

The three-week promotion highlights the RSD company’s Coleslaw dressing in a classic, easy, and delicious two-ingredient coleslaw, perfect for those on-the-go consumers.

Litehouse coleslaw dressing

“The summer season is all about barbecues and outdoor entertaining, resulting in increased usage occasions for coleslaw,” the company noted in a press release. “According to IRI data, coleslaw sales peak in June and July, when 50 percent more Coleslaw dressing is sold than any other time of year.”

The Litehouse retail promotion runs June 17 through July 9, just in time for two of the most popular grilling occasionsFather’s Day and the Fourth of July.

Tapping into consumers’ busy summer schedules and big appetites, the “2 Ingredient Coleslaw” promotion spotlights the ease and versatility of Litehouse Coleslaw dressing.

The coleslaw promotion includes an in-store campaign with signage, point-of-sale materials, and promotional two-for-$5 pricing. Supporting consumer initiatives include:

  • Summer entertaining satellite media tour hosted by a notable lifestyle expert
  • “Summertime Kitchen Hacks” syndicated editorial content
  • Integrated social campaign and consumer sweepstakes running June 13 through July 4 on the Litehouse Facebook page
  • Recipes from bloggers and social influencers

Litehouse's Organic Spoonable Dressings

Litehouse noted it will partner with retailers and their bagged coleslaw provider to showcase 1+1 easy coleslaw: combine one bag of slaw mix with one jar of Litehouse Coleslaw dressing, mix together, and serve. Encourage your shoppers to use it for extra flavor and texture to summer staples like burgers, tacos, and fish.

Available in the refrigerated produce department at grocery retailers nationwide, Litehouse dressing does not contain artificial preservatives, colors or flavors, and is made without high fructose corn syrup and added MSG. Litehouse Coleslaw dressing, specifically, is made extra creamy, sweet, and tangy, ready to add to cabbage without being watered out. Yum!


Beemster makes it betterAged 100 Days, Handcrafted, Leaderboard Ad

Have a new product, press release or story idea?

Let us know

In This Story

Our Litehouse refrigerated produce dressings offer the best quality, value and freshness you can buy. No preservatives, no MSG, nothing artificial, and made with 100% Canola oil ...just a great...

Royal Wine Launches 9 Exciting Winter Wines (and More) for the New Year

Outstanding French and Spanish Vintages shine in a new generation of Bordeaux, Sparkling Wines, and Albariños.
View Press Release

As the Gluten-Free Trend Continues Skyrocketing, Consumers Are Demanding More Variety and Better Flavor

Absolutely Gluten-Free gets creative with great tasting gluten-free options for those with celiac or gluten sensitivity.
View Press Release

Ice-O-Matic Honors Norm’s Refrigeration with Distributor of the Year Award

The global ice machine manufacturer names its Distributor of the Year for 2018.
View Press Release

Portion Controlled Meat & Cheese Products as Value-Added Service

Processors gain a competitive edge by providing QSR and grab n’ go deli establishments with ready to use, pre-sliced, interleaved portions of meat and cheese
View Press Release

WCMA to Award $15,000 in Student Scholarships in 2019 Supporting Cheesemaking’s Next Generation

Students interested in being considered for an award have until February 20 to submit an application.
View Press Release