One of the biggest eating days for the U.S. is just around the corner, and Litehouse, Inc. is looking to boost purchases by bringing back its Big Game Big Flavor promotion.
“This promotion will help increase sales and grow the basket ring for our retail partners, while also inspiring consumers to add big flavor to their game day spread,” said Camille Balfanz, Senior Brand Manager. “Our classically-delicious Chunky Blue Cheese and Homestyle Ranch dressings are the perfect complement to hot wings and fresh veggies, pizza, burgers, and other popular Big Game fare.”
The retail promotion kicks off January 20 and will highlight fan favorites—Homestyle Ranch and Chunky Blue Cheese dressings and dips. The promotion also supports retailers, driving sales with discounted pricing during an important time period, according to a press release.
Litehouse noted that Homestyle Ranch and Chunky Blue Cheese dressing sales are up a combined 24 percent year-over-year (IRI Unify POS YTD Ending September 9, 2018) and retailers promoting with Litehouse typically see a 40 percent increase in sales (IRI Unify total U.S. MULO 52 Weeks ending 12/2/2018).
The Big Game Big Flavor promotions runs January 20 to February 9 and will be supported by offline and online initiatives, including:
Litehouse’s Homestyle Ranch is described as a delicious combination of fresh herb and vegetable flavors. Its Chunky Blue Cheese, on the other hand, is made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, combining Litehouse’s original blue cheese recipe with loads of award-winning artisan blue cheese chunks.
These Litehouse dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors, colors or preservatives.
Your shoppers can visit the Litehouse’s designated landing page to enter the Big Game Big Flavor sweepstakes as soon as January 18, when the site goes live, for a chance to win a 65-inch flat screen television. Stay tuned for more retail strategies and opportunities at Deli Market News.