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Litehouse Targets Millennials With OPA Greek Yogurt-Based Products

Litehouse Targets Millennials With OPA Greek Yogurt-Based Products

Friday, April 13th, 2018

Nothing says spring to me like bright, bold flavors, and this season, Litehouse is tapping into the flavors and ingredients us millennials love with its special spring promotion, Make More with Less!” The promotion highlights OPA by Litehouse® Greek yogurt salad dressings, a line of full flavor dressings with fewer calories and less fat, and aids retailers with exciting in-store campaigns and a consumer sweepstakes.

Alison Kellogg, Brand Manager, Litehouse Foods“The growth of OPA by Litehouse dressing showcases the impact of Greek yogurt-based dressings at grocery,” shared Brand Manager Alison Kellogg. “Greek yogurt is a go-to for many consumers looking for healthy options, so our delicious, lower-calorie Greek yogurt-based dressings are the perfect option, allowing consumers to make more with less!”

The “Make More with Less!” promotion runs April 16th-April 30th and will be supported by online and offline initiatives, including:

  • In-store campaign with signage, sampling, and promotional pricing at select retailers
  • Coupon for $1 off OPA by Litehouse dressing with the purchase of bagged salad
  • Downloadable coupon from www.litehousefoods.com for $1 off OPA by Litehouse
  • “Easy Meals for the Whole Family” Satellite Media Tour hosted by a notable lifestyle expert
  • Recipes from bloggers and social influencers
  • Consumer sweepstakes for a chance to win a 16-piece cookware set valued at $800

Beginning on the April 16 start date, consumers can enter the sweepstakes by posting and sharing a picture of their favorite healthy dish with the hashtag #MoreOPAPleasePromo on Instagram, Twitter, or the Litehouse Facebook page.

According to a press release, Greek yogurt is a $7.7 billion category in the U.S., and also a favorite among health-conscious millennials due to its creamy texture, protein content, and low-fat options. With bright, bold flavors like the refreshing OPA by Litehouse Strawberry Poppyseed dressing, which pairs perfectly with a kale summer berry salad and is only 50 calories per serving, and the creamy OPA by Litehouse Avocado Cilantro dressing, which adds cool flavor to spicy dishes and is only 50 calories per serving, Litehouse’s Greek yogurt dressings are tapping into the unique flavors millennials crave, as shown by a proprietary study.

OPA by Litehouse® Greek yogurt salad dressings, a line of full flavor dressings with fewer calories and less fat than other options

A healthy and easy way to add flavor and fun to family meals, OPA by Litehouse has less fat and fewer calories than regular dressing and is available in classic favorites like Ranch and Blue Cheese and delicious flavor innovations like Tzatziki Ranch and Feta Dill. OPA by Litehouse dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors or preservatives and are the perfect complement to our industry’s fresh produce this season.

To learn more about the sweepstakes and promotion, as well as to discover easy, healthy, five-ingredient recipes, follow Litehouse on social media or visit www.LitehouseFoods.com. And for more on hot products and promotions in our industry, keep returning to Deli Market News.


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