Litehouse, Inc. is basking in the glow of a redesign for the packaging of its core line of dressings and dips. Through research and testing, Litehouse has developed aesthetics and specific color palettes to better attract consumers and underscore the company’s commitment to taste, freshness, and real ingredients.
“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients and nutrition claims, as well as the versatility of our products, which we know is important to consumers,” said Jim Frank, President and CEO. “We updated our branding with the consumer in mind, and invested in research to ensure the final product would appeal to brand loyalists and new consumers alike.”
The company’s redesign pairs big, bold lettering in fonts familiar to today’s trends with color bands of bright variations to emphasize the names and make shopping for their favorite dressings easier and faster, Litehouse noted in a press release. The organization sees its new design with top-down photography as an asset for sales because it showcases the real ingredients used in its dressings, making the packaging more appealing for customers by giving them an idea of how the flavors will look on their own plates.
The company’s logo has also undergone a change and now boasts a lighthouse design that reflects the brand’s name, with greater on-shelf visibility for consumers.
With a “Crafted with Care 100% Employee Owned” message added to the label on their bottles, the company is further showcasing its commitment to consumer satisfaction with not only how they appear, but also how they are run.
With all the changes, you can rest assured that the company’s branding on its glass bottles has been kept in-tact. Litehouse has only added to its consumer favorite bottled packaging by adding a Tasty Tip, a feature offering customers suggestions to optimize the usage of their dressings.
New Food and Drug Administration nutrition facts showcase whether Litehouse’s products are gluten-free or not high in fructose corn syrup so consumers can make well-informed decisions easily and with confidence.
The new packaging will be launching this month and will be available in the refrigerated produce departments nationwide by the end of 2017, followed by releases in Canada and Mexico.
For more insight into the rebranding, visit the company at PMA Fresh Summit at booth #445 or its website at www.litehousefoods.com.