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Litehouse's Bring the Heat Promotion

Litehouse's "Bring the Heat" Promotion

Thursday, January 11th, 2018

This January, Litehouse, Inc. will launch its annual Big Game retail promotion: Bring on the Heat: Hot Wings, Cool Dip, which will support retailers and draw attention to two of Lithouse’s 13oz dressings: Homestyle Ranch and Chunky Blue Cheese. The refrigerated, gluten-free dressings are made without high fructose corn syrup, artificial flavors, colors, and preservatives.

Camille Balfanz, Brand Manager, Litehouse“Chicken wings are a staple at any game day gathering, and we know more than 50 percent of consumers are using their dressing as a dip, so the Big Game is a perfect opportunity for retailers to promote with Litehouse and increase sales,” said Camille Balfanz, Brand Manager, in a press release.

In past years, participating retailers have seen a 40% growth in sales of Litehouse Chunky Blue Cheese dressing! And the company noted, Litehouse's Ranch and Blue Cheese brands are some of the fastest-growing in the refrigerated salad dressing (RSD) category.

According to the company's press release, Americans are projected to eat more than 1.25 billion chicken wings during the 2018 Big Game, and two cool Litehouse dressings will be on the sidelines to soothe the heat of even the hottest wings.

  • Litehouse Chunky Blue Cheese: made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, this dressing combines the original Litehouse blue cheese recipe with loads of award-winning artisan blue cheese chunks.
  • Litehouse Homestyle Ranch: a delicious combination of fresh herb and vegetable flavors, consumers declared it the best-tasting ranch dressing during a blind sensory test against competing brands

Bring on the Heat Promotion

The campaign, which runs January 19th through February 10th will feature on- and off-line initiatives, including the following:

  • In-store campaign with signage, sampling and promotional pricing at select retailers
  • “Party Tips for the Big Game” Satellite Media Tour hosted by a notable lifestyle expert
  • “Game Day” syndicated editorial recipe featuring crispy baked buffalo chicken wings
  • Recipes from bloggers and social influencers
  • The chance to win a 65 in flat screen television by allowing consumers to vote for their favorite dip

For more information on the sweepstakes and promotion, follow Litehouse online or visit www.LitehouseFoods.com.


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