Black Kassel - Snack like Royalty
If you have the sandwich, we have the sauce.

Litehouse's Camille Balfanz Discusses Rebrand

Tuesday, January 16th, 2018

Litehouse Foods has introduced a new look and a new label for its fan-favorite dressings, dips, spreads, cheeses, and more—with features that call out its products on-trend health attributes.

I recently had a chance to visit with Camille Balfanz, Brand Manager for Litehouse, and learn more about the company’s rebranding effort and fresh-focused offerings.

Camille Balfanz, Brand Manager, Litehouse Foods

“Our new look illustrates our commitment to taste, freshness, and real ingredients,” Camille noted. “We have a new logo that we are excited to be sharing. It’s been contemporized and shows our brand name more clearly for the consumer. We’ve got our neck bands that say no artificial colors, flavors, and preservatives. These are the clean things that consumers are looking for.”

Litehouse Foods new look

Want to hear more about the company’s rebranding efforts? Check out our video interview above for Camille’s insights.

How will the fresh, clean look appeal to consumers moving forward? Deli Market News will continue to report on this and other dynamic companies in our industry.


Black Kassel - Snack like RoyaltyIf you have the sandwich, we have the sauce.

Have a new product, press release or story idea?

Let us know

In This Story

Our Litehouse refrigerated produce dressings offer the best quality, value and freshness you can buy. No preservatives, no MSG, nothing artificial, and made with 100% Canola oil ...just a great...

What a Chicken Wants: Windows, Wing Space, Outdoor Living, and More

Perdue Farms goes beyond the status quo and leads the way to enhance animal welfare standards.
View Press Release

Quick Access to Organic Commodity Prices Made Possible by Mercaris Partnership with DTN

DTN’s ProphetX solution will offer organic commodities data with The Mercaris Report.
View Press Release

Vienna® Beef Celebration Marks 125 Years as Chicago’s Favorite Hot Dog

Iconic hot dog brand welcomes governor and community for a Chicago-Style party.
View Press Release

Moo've Over, Yogurt: Kansas State University Students Win First Place in Dairy Council's New Product Competition

A new creamy protein-rich dairy drink has Kansas State University success written all over it.
View Press Release

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release