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Litehouse's Camille Balfanz Discusses Rebrand

Tuesday, January 16th, 2018

Litehouse Foods has introduced a new look and a new label for its fan-favorite dressings, dips, spreads, cheeses, and more—with features that call out its products on-trend health attributes.

I recently had a chance to visit with Camille Balfanz, Brand Manager for Litehouse, and learn more about the company’s rebranding effort and fresh-focused offerings.

Camille Balfanz, Brand Manager, Litehouse Foods

“Our new look illustrates our commitment to taste, freshness, and real ingredients,” Camille noted. “We have a new logo that we are excited to be sharing. It’s been contemporized and shows our brand name more clearly for the consumer. We’ve got our neck bands that say no artificial colors, flavors, and preservatives. These are the clean things that consumers are looking for.”

Litehouse Foods new look

Want to hear more about the company’s rebranding efforts? Check out our video interview above for Camille’s insights.

How will the fresh, clean look appeal to consumers moving forward? Deli Market News will continue to report on this and other dynamic companies in our industry.