Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Slingshot Shakes. A complete breakfast.
Mondelēz Makes $345 Million Sale to Cheese Company

Mondelēz Makes $345 Million Sale to Cheese Company

Thursday, January 19th, 2017

Vegemite has returned to the hands of the Australian people, delivered unto them by cheese company Bega Cheese Limited. Mondelēz International announced the sale of the infamous spread along with a number of other grocery products to the Australia and New Zealand business for $460 million AUD (about $346.80 million USD).

Amanda Banfield, Vice President, Australia, Japan, and New Zealand, Mondelez

"We're extremely proud of our history as the custodian of the Vegemite brand for over 90 years, transforming it from its local roots into a global icon that's synonymous with Australia," said Amanda Banfield, Vice President Australia, New Zealand, and Japan for Mondelēz International. "It's been a privilege stewarding this brand, which is found in almost every Australian household and is part of the fabric of the nation. As we continue to execute our strategic growth plan, with a keen focus on core snacks categories and global Power Brands, we're excited to see Vegemite and these much-loved brands continue to grow and thrive under Bega's ownership."

Credited to Mondelez

According to a press release, the deal includes all the company’s grocery brands in Australia and New Zealand, excluding the Philadelphia business.

Mondelēz said that the move allows the company to focus its portfolio and drive profitable growth by investing in its core snacks categories and Power Brands, such as Cadbury Dairy Milk chocolate and Oreo biscuits.

Barry Irvin, Executive Chairman, Bega Cheese"We feel privileged to be taking on the responsibility and guardianship of one of Australia's most loved brands, Vegemite, and look forward to working with the people at 1 Vegemite Way in Port Melbourne to continue the legacy of this great company,” said Bega Cheese's Executive Chairman, Barry Irvin. "We believe these iconic brands alongside the Bega Cheese brand are strong building blocks to enable Bega Cheese to become a great FMCG business.”

Along with Vegemite, those sold are Mondelēz International owned brands ZoOsh and Bonox, as well as others that use the Kraft brand under license, which Bega will receive a license for use in Australia and New Zealand, such as:

  • Peanut butter
  • Nut spreads
  • Processed cheese slices
  • Ambient cheese spread
  • Mayonnaise
  • Parmesan cheese
  • KraftEasy Mac
  • Kraft Mac & Cheese

The transaction is expected to close in the coming months.

Mondelēz InternationalBega Cheese

Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueSlingshot Shakes. A complete breakfast.

Have a new product, press release or story idea?

Let us know

In This Story

We’re a big company. But we believe, above all, in one thing – something that’s unique to us – and that’s the power of big and small.

Australia's number one selling cheese brand, Bega Cheese is Australian owned and Australian made.We have been making high quality cheese products for Australian families for over 100 years.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release