The OPA by Litehouse™ Greek Style Yogurt Dressing line has been all the rave since its launch just three years ago. Free of trans fat, MSG, artificial preservatives, and gluten, these favorites have expanded to focus on the pourable jar. And the excitement around the category is only beginning.
“As the consumer landscape changes, we’ve seen Millennials continue to rise as a key buying demographic across all aisles of the supermarket,” Margi Gunter, Brand Manager shares. “With the growth in refrigerated salad dressings (RSD) we’ve learned that Millennials really love OPA but prefer the ease of the pourable jar. We’ve also had research tell us that they spend limited time in the grocery store, but 40% of that time is in produce where our line calls home.”
In response to the demand for more options in the category, Litehouse has added five new flavors to its original lineup of Avocado Cilantro, Strawberry Poppyseed, Roasted Garlic, Tzatziki Ranch, and Curry. The new faces now include Feta Dill, Ranch, Blue Cheese, Caesar, and Jalapeno Ranch and will be available for retailer orders May 1st.
Litehouse has conducted extensive consumer studies to narrow down the scope on these flavor profiles, graphics, and packaging. Presenting all the health benefits of a low calorie, higher protein dressing option, the line is further elevated by the great taste and versatility it delivers.
“As of January 15, OPA was the fastest growing brand in the refrigerated salad dressings category in the U.S. for the 52 weeks prior, and we think this communicates the impact of Greek yogurt-based dressings at grocery,” Margi tells me.
With 1.4 billion PR impressions in 2016, this company with its OPA brand looks to be growing its footprint across demographics and the competitive RSD landscape.