Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Pacific Pickle Works' Michelada Shrub Wins Front Burner Competition

Pacific Pickle Works' Michelada Shrub Wins Front Burner Competition


SAN FRANCISCO, CA
Wednesday, January 16th, 2019

Winter Fancy Food Show 2019 was a win on all fronts, if you ask me. With exhibitors, buyers/suppliers, attendees, and innovations both new and old out the wazoo, there was no going wrong this year—and no wrong path to take when walking through the endless maze of booths. One exhibitor still celebrating the high of a particularly esteemed win is Pacific Pickle Works, whose Michelada Shrub was awarded the fan favorite award and chosen by the judges at Monday’s Front Burner: A Foodservice Pitch Competition as the product “with the most potential for success in foodservice."

Pacific Pickle Works' Michelada Shrub was chosen by the judges at Monday’s Front Burner: A Foodservice Pitch Competition as the product “with the most potential for success in foodservice"

The Michelada Shrub is Pacific Pickle Works’ take on the traditional Mexican beverage that combines fresh lime juice, organic apple cider vinegar, Worcestershire sauce, and other spices to create a spicy, yet refreshing mix that can be combined with beer, hard alcohol, or tomato juice, according to a press release. The company’s Victoria Ho explained that the mix taps into consumers’ desire for sustainably-sourced, plant-based foods and beverages while also delivering rich flavors derived from all-natural ingredients.

While cocktails and mocktails are where the Michelada Shrub shines best, it is also innovative and versatile enough to shine just as brightly in sauces, marinades, and glazes, which Host Robert Irvine remarked upon during the competition. The Shrub’s versatility especially caught the judges’ attention, with all of the judges noting that it could be useful in hospitality, foodservice, or retail thanks to its availability in sizes like two-, eight-, and 16-ounce containers that are perfect for hotel mini-bars, fast casual restaurants, fine dining restaurants, and more.

The Michelada Shrub is Pacific Pickle Works’ take on the traditional Mexican beverage that combines fresh lime juice, organic apple cider vinegar, Worcestershire sauce, and other spices

This year’s Front Burner Foodservice Pitch Competition judges included the following:

  • Jim Dodge, Bon Appetit Management Co.
  • Angela Flenoy, Sysco
  • Hugh Groman, Hugh Groman Catering
  • George Morrone, Kimpton Hotels and Restaurants

During the competition, the judges listened to each competitors' pitches, tasted the products, and assigned scores for innovation, quality, and chef-appeal using criteria like foodservice appeal, differentiation, and product innovation.

As this year’s winner, Pacific Pickle Works will receive a promotional prize package from the Specialty Food Association.

Congratulations to Pacific Pickle Works!

Pacific Pickle Works


Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


West Coast style pickles and savory drink mixers from California

Chukar Cherries Wins Gourmet Food of the Year at Las Vegas Market

Original Assortment named Best in Category at 2019 Housewares Design Awards.
View Press Release

Time to Explore a Whole New Organic Look and Brand-New Range for Explore Cuisine at Expo West 2019

The innovative organic pasta brand creates a new Risoni category for rice-lovers seeking a better-for-you option that is high in protein and a good source of fiber.
View Press Release

NJ's Pereg Natural Foods Pushes The (Resealable) Envelope Again With 3 New Varieties of Crispy, All-Natural Bread Crumbs

They join a crunchy family that includes Classic, American, Viennese, Mexican, and Italian Fine Bread Crumbs and their Japanese cousins Spicy Panko, Coarse Panko, and Fine Panko.
View Press Release

U.S. Championship Cheese Contest Sets New Record for Entries

The WCMA breaks previous records with an 11 percent increase in the number of overall entries submitted.
View Press Release

Kerry Launches Non-GMO Yeast

New Acryleast™ is effective in reducing acrylamide levels by up to 90% with no impact on taste or texture.
View Press Release