Brisk fall weather is getting an injection of heat this season with the introduction of a new limited edition flavor to the Sabra Dipping Company hummus product line; Zesty 3-Pepper Chili with Red Beans.
"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, Director of Marketing at Sabra, according to a press release. "All Sabra innovation starts with consumer insights. We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this–we are definitely looking forward to consumers reaching out to us after they give it a try!"
Zesty 3-Pepper Chili with Red Beans Hummus is launching in October and will be available in the deli section of grocery stores and supermarkets nationwide. The limited edition flavor is Non-GMO certified and gluten-free. The suggested retail price is $3.99 for a 10 oz container. This new limited edition flavor is joining Sabra's 14-flavor hummus product line, which includes:
Visit Sabra's website to learn more about the company's range of offerings including non-GMO, vegetarian, gluten-free, kosher and vegan options.
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