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Sabra Dipping Company Launches New Product

Sabra Dipping Company Launches New Product


CHESTERFIELD COUNTY, VA
Wednesday, October 12th, 2016

Brisk fall weather is getting an injection of heat this season with the introduction of a new limited edition flavor to the Sabra Dipping Company hummus product line; Zesty 3-Pepper Chili with Red Beans.

Eric Greifenberger, Director of Marketing, Sabra"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, Director of Marketing at Sabra, according to a press release. "All Sabra innovation starts with consumer insights. We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this–we are definitely looking forward to consumers reaching out to us after they give it a try!"

Zesty 3-Pepper Chili with Red Beans Hummus is launching in October and will be available in the deli section of grocery stores and supermarkets nationwide. The limited edition flavor is Non-GMO certified and gluten-free. The suggested retail price is $3.99 for a 10 oz container. This new limited edition flavor is joining Sabra's 14-flavor hummus product line, which includes:

  • Roasted Red Pepper Hummus
  • Jalapeno Hummus
  • Lemon Twist Hummus
  • Classic Hummus
  • Supremely Spicy Hummus
  • Basil Pesto Hummus
  • Spinach and Artichoke Hummus
  • Rosemary with Sea Salt Hummus
  • Roasted Garlic Hummus
  • Olive Tapenade Hummus
  • Chipotle Hummus
  • Roasted Pine Nut Hummus
  • Sun Dried Tomato Hummus
  • Tuscan Herb Garden Hummus

Visit Sabra's website to learn more about the company's range of offerings including non-GMO, vegetarian, gluten-free, kosher and vegan options. 

Check back in with Deli Market News for all the latest in limited edition product launches!

Sabra Dipping Company