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Sabra Expands Guacamole Creations, Unveils New Veggie Fusions Line

Sabra Expands Guacamole Creations, Unveils New Veggie Fusions Line


CHESTERFIELD COUNTY, VA
Monday, May 9th, 2016

Avocado lovers won’t be immune to this new line of packaged guacamoles from Sabra Dipping Company. Snacks and spreads can now be spiced up with chunky cut, fresh vegetables, thanks to Sabra’s new Veggie Fusion line. 

Tracy Luckow, Marketing Director, Sabra Dipping Company"More than two-thirds of American consumers purchase avocados," said Marketing Director Tracy Luckow, in a recent press release. "And we've all fallen for guacamole in a big way. In expanding our successful line of products we kept true to what people enjoy, the chunky avocado and clean flavor while adding even more great taste by blending in the best, freshest vegetables for an absolute breakthrough in guacamole.” 

Sabra’s new line is kosher, vegan, and gluten-free, and available now in the deli section of participating retailers. The featured selection of smooth avocado and vegetable pairings are as follows:

  • Garden Vegetable: carrots, peppers, tomatoes, herbs, spices
  • South Western: corn, peppers, onions, black beans, garlic, tomatoes
  • Mango Lime: mango, lime, herbs 

Sabra said that it blended Hass avocados with colorful vegetables picked at their peak ripeness to infuse its guacamoles with antioxidants, fiber, and vitamins. Another added feature specific to Veggie Fusions? Fat content, when compared to other guacamoles, is reduced by 30 percent overall

“The added benefit is not only more flavor but a reduced fat content which is win-win even for those of us who appreciate the good fat content in guacamole," added Luckow. 

Sabra’s Center of Excellence cultivated the Veggie Fusions line based on reduced fat-focused consumer feedback, and to join the guac and veggie trend as seen in restaurants, recipes, and social media.

Veggie Fusions are available in 7oz containers with a suggested retail price of $3.99. 

DeliMarket News will continue to give you an even spread of new product announcements and industry innovations.

Sabra Dipping Company