Retailers looking to draw the eye of health-conscious consumers this winter should take note; Bland Farms has announced a new line of all-natural dressings to be released under its Vidalia Brands® label the first month of 2017.
Vidalia Brands, a sister company to Bland Farms that produces snacks, condiments, seasoning, salsas, dressings, and more, is set to release six new varieties of dressing sure to resonate with both shoppers looking to pep up their fresh food selections and retailers trying to boost sales through cross promotion this Winter.
“Our product line has a very clean label,” said Alannah Finnan, Marketing Specialist for Bland Farms and Vidalia Brands. “Our dressings are made from all-natural ingredients and contain no preservatives, MSG, artificial colors or flavors, trans fats or high-fructose syrup, and are gluten-free.”
The dressings list a long line of health bona fides—and are also long on decadent taste. The line includes several varieties based on Southern family recipes.
Along with a revamped version of the company’s stalwart Blossom Sauce, new flavors include:
Creamy Vidalia®
Honey Mustard
Greek Vinaigrette
Raspberry Poppy Seed
Balsamic Vinaigrette
To help market the product and drive home opportunities for cross promotion, Vidalia will offer a new shipper that retailers can position as a stand-alone next to complimentary products, or they can station the stand on a counter as the situation requires.
The line of dressing dressings do not require refrigeration prior to opening, so retailers will have greater flexibility with merchandising. The new line of dressings will be available in January of 2017.
For more exciting new product lines, stay tuned to Deli Market News.
