BelGioioso Cheese - Fresh Mozzarella
Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Tillamook Declares “American Cheese” Un-American

Monday, June 29th, 2015

Tillamook is taking a staunch stand against American cheese this coming Independence Day, and the company has enlisted the help of former presidents and Betsy Ross to take the message home.

In one video clip, the “Un-American Cheese” campaign depicts Abraham Lincoln equipped with a sword speared with cheese, riding atop a grizzly bear, arguing that processed cheese is undeserving of being called “American.” Yes, you read that right. Check out the clip above.


Our flag stands for freedom. Freedom to declare your independence from processed “American Cheese” and melt real cheddar slices over your crispy sausages. Save $1 on Tillamook Cheddar at  #DairyDoneRight 

Tillamook encourages viewers to sign a White House petition to remove America’s name from processed cheese. From now until July 4th, Tillamook hopes to garner more than 100,000 signatures.

You can sign the White House petition by clicking here. As of the time of this writing, the petition currently sits at 2,795 signatures. 


According to the company, “American Cheese” is a processed cheese product comprised of as many as 18 ingredients including sorbic acid and sodium phosphate. The FDA also states that “American Cheese” can’t be sold as real cheese, but rather must be called a cheese product.

“Something that’s called American should be real and natural,” said John Russell, Tillamook’s Senior Director of Marketing. “We want to get people to start thinking more about their dairy choices and join Tillamook in the fight for authentic, real food.”


The campaign, conceived by 72andSunny is an extension of the “Dairy Done Right” campaign. Other digital “Un-American Cheese” art includes a shot of George Washington on a flying bald eagle surrounded by fire. Another image depicts Betsy Ross surfing on a great white shark, lancing American cheese slices while clutching the American flag.


BelGioioso Cheese - Fresh MozzarellaMifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story

For over a century our farmer-owners have been committed to providing families with the most consistent, best tasting, highest quality dairy products made in the most natural way possible, and our...

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release