Tribe Swirl Hummus Slated to Hit Stores this Summer

BOSTON, MA

Tribe has announced that it is launching a new line of hummus this summer featuring ribbons of flavor that, according to the company, make it the first of its kind.

“Tribe Swirl is going to create quite a stir within the humus category,” Adam Carr, CEO of Tribe, said in a press release. “It is the only hummus on the market that offers toppings from top to bottom. This innovatively delicious spin gives consumers even more reason to dig in.”

This new line, called Tribe Swirl, takes toppings typically added to top off hummus and layers it throughout the container to ensure flavor from start to finish.

The Tribe Swirl line features four new products made to offer attention-grabbing flavor and color to stand out on the shelf, including:

• Sweet Red Pepper - Features Tribe’s Sweet Red Pepper hummus base with a ribbon of sweet red pepper spun through the bowl.
• Garlic & Herb - Tribe weaves a ribbon of garlic and parsley into its Garlic flavor hummus.
• Fiery Sriracha -  The brand has seen a popular reception for its Fiery Sriracha hummus, and as a result has layered even more of the spicy sauce to “bring the heat.”
• Salsa Hummus - This flavor incorporates Tribe’s creamy Classic hummus with a smooth salsa to combine the tastes of both worlds.

The Tribe Swirl introduction was timed for a summer launch, according to the company, to premier in time for beach gathering, picnics, and other summertime outings.

Each product will be available nationwide this month, launching in the Northeast with a 16-ounce container for $5.99. 10-ounce packages, available for $4.29 on store shelves, will initially be available throughout the rest of the country, and stores nationwide will carry the 16-ounce container by October.