Stromboli
Castello - Number one imported havarti - Authentic Danish Heritage
4505 Meats Announces the Appointment of Erik Havlick as Chief Executive Officer and Greg O'Neal as Chief Marketing Officer; Ryan Farr Comments

4505 Meats Announces the Appointment of Erik Havlick as Chief Executive Officer and Greg O'Neal as Chief Marketing Officer; Ryan Farr Comments


SAN FRANCISCO, CA
Tuesday, October 5th, 2021

Premium pork rind and high protein/low carb snack provider 4505 Meats is gearing up for growth on the horizon as the company recently announced two new C-suite appointments. Food entrepreneurs Erik Havlick and Greg O’Neal will be taking their place at the helm of the industry as they step in as the new Chief Executive Officer and Chief Marketing Officer, respectively.

The dynamic duo brings deep experience in building and scaling premium brands. Prior to joining 4505 as the new CEO, Havlick served on the executive team at Thanasi Foods. Havlick originally co-founded Duke’s Freshly Craft Smoked Meats and BIGS Sunflower Seeds with his brother. The two brands were both leading names in the premium meat and seed snack categories respectively.

4505 Meats has named Erik Havlick (right) as Chief Executive Officer and Greg O'Neal (left) as Chief Marketing Officer as Ryan Farr assumes the role of Chairman of the Board and “Chef in Chief”

It was then that O’Neal came onto the scene, joining the team as a Partner and Head of Marketing of Thanasi Foods in May 2014. In 2017, Duke’s and BIGS were both acquired by Conagra. O’Neal then went on to become the Vice President of Marketing at Conagra Brands, noted his LinkedIn. He will be continuing to build on his expertise as the new CMO for 4505.

Since then, Havlick and O’Neal have collaborated to help food companies grow their brands and scale their businesses, including serving as Board Advisors for 4505 Meats prior to accepting the CEO and CMO roles.

Ryan Farr, Founder, 4505 Meats and Founder and Chef, 4505 Burgers & BBQ“I have always made it a priority to surround myself with leaders that are inspired by our craft and highly motivated to evolve personally and professionally. After twelve years of running a successful snack business, I feel it’s time to pass the torch,” said 4505 Meats Founder Ryan Farr. “The explosive growth of our 4505 Meats snack food business has been really amazing and humbling.”

4505 Meats was originally founded in 2009 by Chef, butcher, and author, Ryan Farr, out of his apartment kitchen in San Francisco. Today, the brand is a top-selling company, showing one of the highest market shares in the sector and as one of the fastest-growing premium pork rind businesses in the United States, according to the latest syndicated data.

Havlick and O’Neal have collaborated to help food companies grow their brands and scale their businesses, including serving as Board Advisors for 4505 Meats prior to accepting the CEO and CMO roles

“Now is definitely the right time to bring leaders like Erik and Greg into the 4505 Meats family. The knowledge, expertise, and wisdom they bring in building and growing challenger snack brands in authentic, meaningful ways is exactly the kind of skill set we need to double down on our growth,” Farr continued. “Plus, they have unique, hard-to-find expertise in the Convenience Channel that is well-timed for our brand as we look to become truly omnichannel. We can’t wait for this exciting next chapter with Erik and Greg at the wheel.”

Farr will focus on growing his successful restaurant business, 4505 Burgers and BBQ Restaurant in San Francisco, and working on his third book. With Havlick as the new CEO, Farr will stay heavily involved in the 4505 Meats snack business as he assumes the role of Chairman of the Board and “Chef in Chief.” He will continue to develop delicious BBQ-inspired foods across the 4505 family of brands.

Congratulations all around for Erik Havlick and Greg O’Neal as they step into their new careers!

4505 Meats
Topics: