The Ahold Delhaize banner The GIANT Company is at it again, building on a new company name, logo, and brand promise which launched in February, according to our sister site AndNowUKnow. Now the company is taking a closer look at its brand, unveiling a new platform set to launch its next phase of growth.
“For Today’s Table™ is grounded in our strong belief that gathering around the table for a meal with your family to make meaningful connections is now more important than ever,” said Nicholas Bertram, President. “For almost 100 years, we have been entrusted to help families connect over food, at their table, no matter where or what the ‘table’ may be. It sets the stage for our go-forward strategy, crystalizing our commitment to customers, team members, and the community, inspiring us to double down on future growth and investment.”
The new brand platform will be brought to life in creative and relevant ways that are authentic in message and tone for all who interact with the company’s local brands. According to the press release, For Today’s Table will guide the company as it focuses on families and their need to connect around food—whether it’s planned ahead of time or a quick decision made after a long day of curveballs.
“For Today’s Table, the pinnacle in our evolution of The GIANT Company’s refreshed brand, is an external expression of what our brand is doing and what families can expect from us in the future,” said Matt Simon, Chief Marketing Officer. “While the wheels were in motion for our new brand platform pre-pandemic, the last several months have only reinforced the value of family connections, and we believe food has a role to play in forging those connections and in making our communities stronger. The table, no matter where it may be, is the most obvious and best way for families to connect.”
Over the next several months, core elements of For Today’s Table will be brought to life for customers and team members through a multitude of channels including mass media, digital and social channels, modernized store décor, refreshed team member work wear, and an update of all delivery and transport vehicles with family-focused graphics.
Some key points GIANT will be addressing with this new platform include:
According to the press release, GIANT will expand product assortment in key categories to better meet the needs and wants of its customers. The company is also busy completing its previously announced growth projects and store makeovers designed for today’s busy families, with its new Swatara Township set to open October 23.
In addition, the company has revealed several plans for growth and expansion in the near future. GIANT will unveil plans for additional stores across Pennsylvania later this year, expanding its presence in key markets while also investing in its e-commerce business. This fall, the company will also introduce a new state-of-the-art learning lab to support professional growth opportunities across the company.
The GIANT Company will also continue its work with key partners in the community on new initiatives to drive further awareness and engagement among customers, team members, and communities.
“If families are strong, our communities are strong, and if our communities are strong, our world is strong. We believe that it all starts with those meaningful connections around today’s table, and that starts with us. Today, tomorrow, and always, The GIANT Company continues to be inspired to grow inclusively, improving the lives of our neighbors and team members,” concluded Bertram.
For more information on all these exciting developments, click here for the full press release.
So, what’s next for this rising grocery star? We at Deli Market News will be here to keep you updated.