You better watch out, you better not cry, you better not pout—I’m telling you why: Santa Claus is coming to all of Aldi’s cheese aisles! But rather than bring Kris Kringle himself to its stores, Aldi is unlocking the magic of jolly Saint Nick’s iconic red coat in order to give the best gift of all to its shoppers: the gift of cheese.
According to Delish, Aldi is launching a new line of holiday Cheddars in fun, festive shapes and on-trend flavors. The line consists of three cheeses that are sure to be consumers’ new holiday shopping tradition, including the following:
Whether purchased as a stocking stuffer or an under-the-tree delicacy, shoppers will be enamored with the packaging that is a present in and of itself. Presumably purposeful on Aldi’s part, the packaging lends countless ideas for cross-merchandizing beyond the cheese case and is sure to inspire endless wintery charcuterie board concoctions all season long.
I’m no psychic, but I’m betting the carol on everyone’s lips this holiday season will be “Frosty the Snowman was a jolly happy cheese, with a cheddar base and an onion nose and a body made of dairy!” all thanks to Aldi's new line.
Deli Market News will continue to bring you the most festive news as we continue onward through the holidays, so keep trekking with us!