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Alpha Foods Launches New Breakfast Sandwiches and Burritos

Alpha Foods Launches New Breakfast Sandwiches and Burritos


GLENDALE, CA
Monday, May 24th, 2021

Plant-based food brand Alpha Foods is making the most important meal of the day more accessible for consumers looking to expand their horizons. The company is launching a new lineup of breakfast options including new Plant-Based Breakfast Sandwiches and Plant-Based Breakfast Burritos.

Cole Orobetz, Co-Founder and Chief Executive Officer, Alpha Foods (Photo credit: Thrive Global)“We are continuously reimagining convenient, plant-based options for everyone to enjoy during every meal of the day,” said Cole Orobetz, Co-Founder and CEO of Alpha Foods. “There is such a huge lack of plant-based breakfast options, we knew we had to bring something delicious to the category—and these breakfast sandwiches and burritos are just that. As a brand, we will continue to identify those holes and fill them with innovative products that vegans, flexitarians, and meat lovers can enjoy together.”

The new lineup includes Alpha® Meatless Sausage, Plant Egg & Cheeze Breakfast Sandwich, Alpha Spicy Chorizo, Plant Egg & Cheeze Breakfast Sandwich, Alpha Protein Supreme Breakfast Burrito, Alpha Bac’n Scramble Breakfast Burrito, and Alpha Rockin’ Ranchero Breakfast Burrito—all of which come filled with savory meatless protein, taste bud-awakening spices, dairy-free cheese, and plant-based eggs.

Alpha Foods is launching a new lineup of breakfast options including new Plant-Based Breakfast Sandwiches and Plant-Based Breakfast Burritos

Hitting the frozen aisle of grocery stores nationwide this June, the new lineup will give consumers a much-needed meat-free source of protein, fiber, and iron to supercharge every morning. With the plant-based industry quickly expanding to meet growing consumer demands, Alpha Foods continues to innovate and lead the charge, providing consumers with a delicious, drool-worthy way to start the morning in only two minutes, packed with satisfying plant-based ingredients that are better for you and the planet and fit seamlessly into consumers’ daily routines.

Loren Wallis, Co-Founder and Chief Innovation Officer, Alpha Foods“When innovating new plant-based options that can satisfy the masses, our focus is on high-quality ingredients with exceptional flavor and texture,” said Loren Wallis, Co-Founder and Chief Innovation Officer of Alpha Foods. “The new breakfast sandwich and breakfast burrito lineup feature our next generation Alpha proteins with fewer ingredients and the most authentic taste and texture yet. Leading-edge plant-based innovation is a hallmark of Alpha Foods, and these new breakfast items truly deliver on the convenience and craveability factor that we know our consumers demand.”

Each new Alpha Foods breakfast sandwich and burrito delivers a healthy and enriched meal made to supercharge the morning and fuel the body for all-day energy. The new breakfast line provides flexitarians with a cholesterol-free, convenient meal that is packed with 16g of protein and a good source of fiber and iron with only non-GMO, vegan-certified ingredients.

Deli Market News will keep an eye out on the plant-based sector for the latest innovations and product releases, so keep checking back.

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