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Applegate® Unveils Well Carved™ Product Line To Cater To Conscientious Carnivores

Applegate® Unveils Well Carved™ Product Line To Cater To Conscientious Carnivores

Wednesday, May 6th, 2020

I, like many fellow consumers, try to limit my meat consumption and incorporate vegetarian meals into my weekly recipe planning. As the world evolves into one that is friendlier to both people and planet, brands have evolved too in order to meet their needs. Applegate® has recently introduced a new line of organic blended burgers and meatballs designed to satisfy consumers who are mindful of their meat intake and its nutritional, ethical, and environmental impact. The new, chef-crafted Well Carved™ product line combines meat with whole vegetables, legumes, and grains, and continues the brand's mission—Changing The Meat We Eat®.

John Ghingo, President, Applegate®"The Well Carved product line is a bold, direct challenge to the newly established wisdom that the only way to eat meat responsibly is to settle for a highly processed soy or pea-based burger—or to not eat meat at all," said John Ghingo, President. "Well Carved products offer a way for consumers to enjoy the real, clean meat they crave along with the vegetables that promote health and a healthier planet."

For more than 30 years, Applegate has worked to improve its operations in eliminating antibiotics in livestock production and raising the bar on animal-welfare standards. The natural next step, the company noted in a press release, is to address health and climate concerns.

All Well Carved products are made exclusively with organic meat and vegetables. Applegate also commissioned an analysis to determine the environmental impacts, including greenhouse-gas emissions, of the Well Carved Grass-Fed Organic Beef Burger. This report estimates that the Applegate product has 51 percent fewer greenhouse-gas emissions compared to a conventional all-beef burger patty. A nutritional analysis outlined how the company’s Well Carved burgers and meatballs have fewer calories, fat, and saturated fat than their conventional counterpoints.

Applegate® recently rolled out its new chef-crafted Well Carved™ product line that combines meat with whole vegetables, legumes, and grains

The new Well Carved line includes the following:

  • Applegate Well Carved Burgers - available in Grass-Fed Organic Beef Burger and Organic Turkey Burger
  • Applegate Well Carved Meatballs - available in Organic Asian Style Pork Meatball and Organic Mediterranean Style Turkey Meatball

"Half the green-house gas emissions might not be as small as an ultra-processed soy burger, but with the Well Carved beef burger, you're getting real, organic, grass-fed beef, up to 1/3 cup of organic vegetables, and a truly delicious burger," said Ghingo. "There's no need to resort to long and mysterious ingredient lists that come with meat imposters. No such compromise here."

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